NetRefer's performance marketing platform reviewed by Slotsquad.co.uk
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NetRefer get reviewed by Slotsquad.co.uk

Slotsquad.co.uk, took a look at NetRefer‘s Performance Marketing Platform and offered their thoughts on the award winning product.

An online review site normally reviewing mobile casinos, online casinos, new slots and the best games, Slotsquad is the place to go if you want to find up to date bonuses and the latest casino offers for UK players. The following text is the view offered by Caroline Isherwood, Slotsquads Leading Games Analyst/Marketing Manager of NetRefer’s Performance Marketing Platform.

 

An affiliates closest ally, working smart with the NetRefer Performance Marketing Platform!

As an affiliate within the gaming industry, time is not something you mess around with. Add to that the UK market, compliance and trying to keep up with the latest products, that time is almost spent. This is my first real complement of the NetRefer performance marketing platform, it saves time. At Slotsquad and like many other businesses, a ticking clock is your greatest enemy. Thankfully, an affiliates closest ally is combat ready when it comes to click-through rates. It’s called NetRefer.

When I first started out in online marketing, I was very much a front of house salesperson. I was knocking on doors without thinking about who was inside, the location of the house or whether anyone was even at home. And most importantly, I had no record of yesterday’s sales pitches. I could have been knocking on the same houses over and over again. I’m talking about the internet, knowing where you’ve been, who answers, who buys and ultimately, how to repeat the process. It took a long time for me to realise that history and results are everything in online marketing.

Working with the NetRefer performance marketing platform for the first time was an affiliates time machine. It could only go back, but it was good enough to change the future. I worked closely with staff members and at this point began using results to save time. The dashboard for this product is one of the most useful marketing aids we’ve ever used at Slotsquad.

Monday’s became our statistics race and by the dashboard function alone, we would cross-examine CTR results on our strongest brands. By using this function on our products backed by NetRefer, we re-aligned our brand placements and improved CTR across the board.

If you get that right, the other metrics are like dominoes. What I like about NetRefer is the immediate picture of your marketing strategy.

We’ve used numerous performance trackers in the past and still do, but this one is a strike of lightning in comparison. The NetRefer performance marketing platform is a thousand words in the blink of an eye, and that’s just from the initial dashboard. I can tell which strategies are not working and see where hours could be wasted from the initial interface screen alone.

Dig deeper and you’ll find true value in this software. Campaigns are the ultimate tab on your NetRefer menu. It’s useful to note signups, count customers and track revenue, but market source is key. I tell my staff that Campaigns are the meals on the menu, lots of orders tonight, more ingredients needed tomorrow. But it’s making sure you know which campaigns work, this is the most powerful concept of NetRefer used by my organisation. At one point I was throwing away money into a pay per click strategy that I realised was worthless after NetRefer campaign analysis.

As an affiliate marketing professional, I treat campaigns like slices of cake. It’s one thing to use banners, directed marketing material and advertised content, but another to see how that works alongside your brand. I won’t go into too much detail, but we use a half-split method at Slotsquad knowing that 50% of what we do is in the bottom half.

NetRefer allows us to focus on the top half, and although that might sound simple, it would take weeks to work it out on our own. The smartest way to use NetRefer in my view is by tailor-making your campaign and tweaking on a weekly basis. I mentioned increased CTR earlier and that ties in here.

Other impressive traits include a mobile-responsive platform and that’s invaluable given iGamings chartered course. In terms of mobile capability, the NetRefer performance tool is the most optimised for any handheld device. This is nothing overly clever, but more the simplicity of big numbers and a well-optimised interface. I will often use long train commutes for strategic assessment of daily activity, easy when you’re using NetRefer.

Lastly, there is nothing more intriguing than statistics. When I first checked my overnight stats for a website many years ago, it became a ten-minute habit. Thankfully I’ve realised that time is better spent making your stats than checking them, NetRefer will help with your stats. Not just by counting clicks, but by tracing their origin, tracking progress and directing your attention where it should be, on the customer.

By using NetRefer, I’ve learned how to save time, use time and work with results. I remember the days when I would hope for signups and customers, now I look out for them.

 

By Caroline Isherwood – Lead Games Analyst / Marketing Manager

 

For further information about NetRefer solutions kindly contact:

Business Development: +356 2767 3337 or sales@netrefer.com

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Imperva Protects NetRefer

NetRefer deploys Imperva Incapsula for Improved Website Security with Comprehensive DDoS and Web Application Firewall Protection

Malta – Feb. 15, 2018Imperva, Inc. (NASDAQ: IMPV), a cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments, today announced that NetRefer, a leading provider of performance marketing software, is using the Imperva Incapsula service to protect its website from cyberattacks. NetRefer deployed the Incapsula service across its customer-facing websites to ensure protection from malicious attacks using the service’s Web Application Firewall (WAF) feature.

NetRefer provides performance marketing software that helps companies automate their entire affiliate life cycles, from enrolment through CRM management, tracking, finance and rewards management, payments, and more.

While NetRefer had DDoS protection from its hosting environment, it was extremely limited in its ability to scrub traffic, and it lacked a WAF. In addition, the hosting environment was not able to provide the kind of cross-platform visibility that NetRefer’s IT team needed to enable them to see and fix problems early on.

After investigating various solutions, and consulting a leading market research firm’s report on Web Application Firewalls, the NetRefer IT team found Incapsula to be the only cloud-based WAF that met its requirements of being easy to use, able to keep downtime to a minimum, and fully scalable, fast and reliable.

Christian Cutajar, IT manager for NetRefer said – “Being able to identify threats and block them on the fly is critical. By strengthening our security, we can show our clients that their data is safe.”

Since deploying Incapsula, NetRefer can now route its traffic at the DNS level instead of dealing with multiple on-premise devices. This allows them to focus on moving towards a Platform-as-a-Service (PaaS) solution for the long term.

More importantly, the DDoS mitigation service protects their systems from continuous attacks. It also provides the increased visibility they need to find and deal with potential security threats and malicious activity before they become serious problems.

“We now have a granular view of events and traffic across all our environments,” continued Cutajar. Incapsula has significantly improved our security posture and reduced downtime by fending off attacks. My IT team now knows when there are attempts to access protected resources on our website, such as SQL injection requests on NetRefer’s clients’ front-end systems and XSS on specific page parameters.”

“Securing our core services and avoiding system hijacking is absolutely critical. Investing in a solution that gives us, and our customers, peace of mind is a must, and we’ve found that with Incapsula,” concluded Cutajar.

While NetRefer engaged Imperva to solve their DDoS mitigation needs with the Incapsula service, they also achieved a significant performance benefit by activating the Incapsula Content Delivery Network. “We saw a 50 percent performance improvement on our site after turning on the Incapsula CDN,” said Cutajar.

“Performance is of utmost importance to NetRefer, and Imperva Incapsula with its scalability and comprehensive cyber security protection is the ideal offering for its platform-as-a-service solution,” said Terry Ray, CTO for Imperva. “NetRefer can keep its customers’ data safe while improving performance and visibility at the same time.”

Imperva Incapsula is a cloud-based WAF delivered as a service that enables customers to protect websites and increase their performance, improve end-user experiences and safeguard web applications and their data from attack. Incapsula has robust WAF capabilities that can thwart web attacks, DDoS mitigation to ensure access to online business assets, a content delivery network to optimize and accelerate web traffic, and a load balancer to maximize the potential of web environments.

About Imperva

Imperva® is a leading cybersecurity company that delivers best-in-class solutions to protect data and applications – wherever they reside – on-premises, in the cloud, and across hybrid environments. The company’s Incapsula, SecureSphere, and CounterBreach product lines help organizations protect websites, applications, APIs, and databases from cyberattacks while ensuring compliance. Imperva innovates using data, analytics, and insights from our experts and our community to deliver simple, effective and enduring solutions that protect our customers from cybercriminals. Learn more at www.imperva.com, our blog, or Twitter.

© 2018 Imperva, Inc. All rights reserved. Imperva, the Imperva logo, CounterBreach, Incapsula, SecureSphere, ThreatRadar, and Camouflage along with its design are trademarks of Imperva, Inc. and its subsidiaries.

About NetRefer

NetRefer is the industry leader in the provision of Unified Performance Marketing. NetRefer powers the most successful and high-volume partner programs through a centralized and scalable platform of products; driving effective engagement, conversion and retention. Learn more at www.netrefer.com.

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

NETREFER BEGINS ROLLOUT OF NEW PRODUCTS & SERVICES

MALTA 20th Feb 2017

Following the showcase of new products and services at ICE & LAC, NetRefer has begun the much anticipated rollout. This new product suite incorporates the NetRefer Refer, Review, Reward campaign with the aim of delivering enhanced customer acquisition, conversion and retention.

NetRefer Performance Marketing Intelligence (PMI)

PMI provides self-service intelligence, enabling users to make faster, well-informed decisions based on a 360-degree view of their data.

NetRefer’s partnership with Optinize

NetRefer’s clients can now track, monitor and adjust affiliate and customer journeys by running fully-fledged integrated email/SMS/campaigns.

NetRefer B2B Solution

B2B providers using the NetRefer white label affiliate platform can now view, contrast and compare the performance of their white labels from one single interface.

NetRefer Academy

NetRefer unveils its very own online academy aimed at being a force in the delivery of education in Performance Marketing – www.academy.netrefer.com

Customer Loyalty Product

The Customer Loyalty Product gives administrators the power to manage all manner of incentives, loyalty and gamification initiatives.

For further information, send an email to sales@netrefer.com to learn more about NetRefer and its Performance Marketing Management suite.

About NetRefer

NetRefer empowers you to drive profitable growth through its Unified Performance Marketing suite of tools, ensuring more effective customer acquisition, conversion and retention. NetRefer accelerates your Omni-channel customer acquisition strategies using NetRefer’s Unified Performance Marketing suite of tools. Gaining the ability to measure and manage Return on Marketing Investment globally on all your affiliate, SEM and Direct Media campaigns. Discover an even greater level of control and power with Performance Marketing Intelligence; featuring highly interactive dashboards, comprehensive reports and predicative analytics driven by machine-learning. NetRefer’s platform gives you the power to globally manage and measure all manner of incentives, loyalty and gamification initiatives. Driving overall engagement, growth and profitability of partners, customers and employees.

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

NETREFER LAUNCHES NEW PRODUCTS & SERVICES

MALTA 3rd Feb 2017

NetRefer, a global leader in Unified Performance Marketing, is launching exciting and innovative products and services at their ICE Stand N1-343 and LAC Stand K3. This new product suite encompasses the NetRefer; Refer, Review and Reward campaign with the aim of delivering enhanced customer acquisition, conversion and retention.

NetRefer Performance Marketing Intelligence (PMI)

PMI provides self-service intelligence, enabling users to make faster, well-informed decisions based on a 360-degree view of their data. All this is packaged into easy-to-use visual dashboards and reports that require no prior knowledge of AI or analytics.

Customer Loyalty Product

NetRefer’s new Customer Loyalty Product gives you the power to globally manage and measure all manner of incentives, loyalty and gamification initiatives. Driving overall engagement, growth and profitability of partners, customers and employees.

NetRefer’s partnership with Optinize

NetRefer’s clients can track, monitor and adjust affiliate and customer journeys by running fully-fledged integrated email/SMS/campaigns, thus implementing an optimized multi-channel marketing strategy.

NetRefer B2B Solution

B2B providers using the NetRefer white label affiliate platform can now view, contrast and compare the performance of their white labels from one single interface. The white labels get the benefits of the complete NetRefer platform while the B2B provider benefits from centralised, streamlined control.

NetRefer Academy

NetRefer unveils its very own online academy aimed at being a force in the delivery of education in Performance Marketing.   All courses and materials are provided in a dynamic and interactive e-learning platform. Join any of the self-paced courses found on www.academy.netrefer.com targeted at operators, affiliates and members of the marketing team.

About NetRefer

NetRefer empowers you to drive profitable growth through its Unified Performance Marketing suite of tools, ensuring more effective customer acquisition, conversion and retention. NetRefer accelerates your Omni-channel customer acquisition strategies using NetRefer’s Unified Performance Marketing suite of tools. Gaining the ability to measure and manage Return on Marketing Investment globally on all your affiliate, SEM and Direct Media campaigns. Discover an even greater level of control and power with Performance Marketing Intelligence; featuring highly interactive dashboards, comprehensive reports and predicative analytics driven by machine-learning. NetRefer’s platform gives you the power to globally manage and measure all manner of incentives, loyalty and gamification initiatives. Driving overall engagement, growth and profitability of partners, customers and employees.

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

NETREFER UNVEILS CUSTOMER LOYALTY PRODUCT

MALTA 20th Jan 2017

NetRefer has rolled out a new customer loyalty product to address the most critical challenge in today’s competitive market:

How can I keep my customer-base loyal?

NetRefer’s customer loyalty product is the key. This revolutionary product introduces gamification to the existing NetRefer Performance Marketing platform. This will drive customer brand loyalty and retention, increase their lifetime value, and help drive desired behaviour.

This new product, currently in beta, will help instil a competitive environment between customers. With the ability to easily set up competitive leaderboards, customers will compete for rewards or fame; and with integrated levelling, badges, and other gamification elements, customers will be rewarded for their long term loyalty to the brand.

In additions, loyal customers will be given spendable loyalty points, which they can use on the company’s online gift shop – maintained through NetRefer’s platform, to receive physical or virtual rewards bridging the offline and online medium.

The customer loyalty product enables segmenting, analysing, targeting, and measuring of customers.

All these features are controlled using a simple, yet powerful interface. The operator can set up and fully customise the rules which govern the loyalty programme to meet their exact needs.

 “Gamification has been proven to drive customer loyalty and engagement,” says Mario Debono, R&D Manager at NetRefer. “We have designed this product from the ground up with this in mind – complete control in a simple package.

NetRefer will be showcasing several new products and services at ICE and LAC in February. We invite you to get in touch with our business development team on sales@netrefer.com to book a product demonstration at our stands.

About NetRefer

As the market leader in Unified Marketing Performance software and services, NetRefer adds value in helping companies of all sizes and industries run better and deliver real results. From Affiliate signup to Customer Acquisition and Retention, providing Media Management and AdServing supported by Business Intelligence – NetRefer empowers people and organizations to work together more efficiently. This is by using business insight more effectively to save costs whilst enjoying profitable revenue growth and staying ahead of the competition. NetRefer applications and services enable businesses to operate profitably, adapt continuously, and grow sustainably.

NETREFER LAUNCHES NEW MARKETING OPTIMISATION PRODUCT

MALTA 13th Jan 2017

NetRefer, a global leader in Performance Marketing, launches PMI (Performance Marketing Intelligence), its new marketing optimisation product.

PMI provides self-service intelligence enabling users to make faster, well-informed decisions based on a 360-degree view of their data. Users are promptly notified of new trends, enabling them to drill-down, compare and take action.

NetRefer’s data scientists built readily available machine learning models together with industry KPIs that enable self-service analytics. All this is packaged into easy-to-use visual dashboards and reports that require no prior knowledge of BI or analytics. PMI also frees its users from expensive data warehouses, BI tools and armies of data scientists.

PMI can smoothly be integrated to any platform and can deliver intelligence from day one.

“We’re delighted to offer our clients with a data-driven marketing optimisation product that can directly and positively affect their bottom line.” says Johan Zammit, Director of Strategic Projects at NetRefer. “We’ve injected years of industry experience in a product that brings the magic out of our clients’ data.”

NetRefer will be showcasing several new products and services at ICE and LAC in February. We invite you to get in touch with our business development team on sales@netrefer.com to book a product demonstration at our stands.

About NetRefer

As the market leader in Unified Performance Marketing software and services, NetRefer adds value in helping companies of all sizes and industries run better and deliver real results. From Affiliate signup to Customer Acquisition and Retention, providing Media Management and Ad Serving supported by Business Intelligence – NetRefer empowers people and organizations to work together more efficiently. This is by using business insight more effectively to save costs whilst enjoying profitable revenue growth and staying ahead of the competition. NetRefer applications and services enable businesses to operate profitably, adapt continuously, and grow sustainably.   

LAUNCH OF API MANAGEMENT SUITE

MALTA – EUROPE) NetRefer, a global leader in Performance Marketing platform, announces the launch of the NetRefer API Management Suite. A number of restful API components are now launched and form part of NetRefer’s powerful product portfolio. Such API components include the new Affiliate (Account) Sign-up component, which enables clients to step back from their static affiliate sign-up interfaces and utilizing the delivery of a more flexible and customizable signup process.

“Our clients realise, as we do, that business engagement with customers through the vast digital chain means that API management is now a business driven imperative. Delivering this new API management suite ensures that we future-proof our front-end technology enabling easier deployment of applications in a smart agile way. In accordance with technological advances and the needs of our Client base, NetRefer included the development of the Sign-up API as part of its product road map for the future. By developing this service,NetRefer moves away from the concept of a static Affiliate Sign-up form, offering flexible customisation options to our Clients while still ensuring that the same level and quality of data is imported into the NetRefer affiliate marketing system.”

Timothy Buttigieg, Chief Operations Officer (COO)

Contact our business development team on sales@netrefer.com for further information.

LAUNCH OF MOBILE APPLICATION TRACKING

(MALTA – EUROPE) NetRefer, a global leader in Performance Marketing platforms, announces the launch of Mobile Application Tracking integration. Today’s marketers use third party services to track mobile-related analytics. NetRefer not only offers a seamless data collection process but also the ability to reward based on data from mobile-tracked activities and the amalgamation of mobile data with NetRefer’s powerful reporting system in its administration platform and affiliate platform.

“With the newly introduced Mobile Application Tracking platform NetRefer can now combine real-time attribution & analytics notions from multiple providers into our existing platform to provide clients with the appropriate information promptly towards maximizing value and optimizing their ROI.”

Andrea Vassallo – Product Development Manager

“NetRefer’s cutting edge Mobile Application Tracking integration offers a complete solution to the operator and the affiliate. Such powerful integration will help to understand generated traffic better, set according rewards, adjust, monitor and track combined data.”

Neville Mangion – Product Owner

Contact our business development team on sales@netrefer.com for further information.

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1 UPGRADE 7 IMPROVEMENTS; THE NEW & IMPROVED NETREFER AFFILIATE PLATFORM

We’re very excited to announce our latest feature release aimed at increasing usability and making our customers’ lives just that little bit easier.

A new and enhanced version of the NetRefer Affiliate Platform rolled out the new features on the 5th of May. Here’s what our customers are now enjoying thanks to release 4.8.2:

1. Administrators within NetRefer will now be able to see the status of their campaign data transfer on the admin interface dashboard.

2. Reward refresh notification while the affiliate reward recalculations are running.

3. We have enhanced reporting and added more detail to statistics pertaining to negative revenue share.

4. The active media widget for affiliates: this widget is now click-able and directs to a new active media table in the media gallery

5. Our operators can now execute the transfer of customers, between affiliates, in bulk

6. Deep linking information tip can now be switched on or off from the settings

7. Login security upgrade, now with user lock based on the number of incorrect sign in attempts.

If you have any questions or require support using the new enhanced features do not hesitate to contact our support team on support@netrefer.com

Not a customer yet? Contact our business development team on sales@netrefer.com for a no obligation meeting to review our platform and its benefits to operators and their affiliates.

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FUNDAMENTALS OF AN EFFECTIVE MARKETING PERFORMANCE PROGRAM

As time goes on we notice a great increase in the number of companies giving more attention to performance marketing.
Performance Marketing can be applied to almost any industry – dating, gaming (bingo, casino, poker, sports betting), forex, binary etc.

Here are some elements that will help you improve your marketing efforts:

 

clipart_of_25029_smjpg_2Good Product or Service
The strength of the product or service you are using is the foundation for your entire performance marketing strategy. The stronger your product is the greater the potential to achieve your marketing goal. Your product offering has to have a unique selling point. Remember a competitor’s offerings are always just a click away.

comp
Competitor Analysis
It is important to level your offer with that of your competitors. Profiling your competitor will reveal the key strengths and weakness.

team

Experienced Affiliate Management team
An experienced manager will guide affiliates to achieve success by mentoring and advising on the set of available tools they can utilise in order to maximise their profit, in direct relation with operator’s success.


currencies-iconMicrosite that converts
The need for a professional looking microsite should be in your list of top priorities. The microsite landing page has to be striking and must clearly show the affiliate what you are offering in terms of reward plans, products, marketing tools and payments.

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Optimised Landing Pages

Key points for a successful landing page consist in having a neat and clear structure, design to attract visitor’s attention and clarity.


Software to help you make the most of the performance marketing cyclenetrefer_icononly

Having a reliable marketing software, such as NetRefer’s software will automate all the vital steps of the affiliate marketing cycle. A reputable performance marketing software also caters to elements such as tracking as to identify any pattern of user behaviour, transparent reporting when it comes to customer tracking, revenue calculations – displaying view and click in real time, affiliate management – categorizing affiliates by placing them into different groups based on their country, language or the amount of revenues they generate and Competitive Rewarding structure – applying different rewarding strategies based on each affiliate’s performance.

There is no formula to a complete and successful performance marketing software. Nevertheless, there are clearly a number of components one would need to consider.


button-1 For more information on how NetRefer can help you maximise your marketing performance.