Articles
Instant iGaming Data Access and Analysis with AI
In the hectic world of iGaming Affiliate Marketing, understanding performance data is crucial for success. For years, accessing and analysing this data has been a complex process, often requiring expert Data Analyst teams armed with technical skills to navigate databases and produce actionable reports through Affiliate Marketing software tools. The costs associated with maintaining such teams can be significant, not to mention the time-consuming nature of the process. However, with the advent of Artificial Intelligence (AI), the landscape is rapidly changing, offering a streamlined and efficient solution to this age-old problem.
- Apr 12 • 1 week ago
AI in iGaming: Data Management’s Vital Role
In today’s digital era, data is crucial for businesses in all sectors, especially the iGaming industry with data-heavy products, such as Sportsbook and Online Casino. Yet, the vast amount, speed, and diversity of data pose challenges for iGaming Operators and Affiliates seeking valuable insights for informed decision-making.
- Mar 14 • 1 month ago
The power of AI technology in iGaming
The world of iGaming finds its home within the eCommerce universe, which has witnessed a huge transformation due to AI. By personalising customer shopping experiences, optimising operational processes, and providing in-depth data analysis, AI technology has dramatically improved efficiency and customer satisfaction.
- Feb 23 • 2 months ago
NetRefer Appoints Dexter Cutajar As New CEO; Founder Raphael Arnold Transitions To Executive Chairman
MALTA, Dec. 4th, 2023 – NetRefer (Arnold Media Limited) and its Board of Directors announced today that Founder and CEO Raphael Arnold will be stepping down as CEO effective December 1, 2023, and will be succeeded by the Chief Strategy Officer, Dexter Cutajar. Mr. Arnold will assume the role of Executive Chairman of the Board of Directors.
- Dec 04 • 5 months ago
Strategies for Player Acquisition and Retention in Online Casinos and Sportsbooks
In the ever-competitive world of online Casinos and Sportsbooks, there’s a notable shift towards emphasizing player acquisition and retention. This article explores the changing dynamics of the industry, highlighting the growing importance of retaining existing…
- Nov 23 • 5 months ago
The Power of Affiliate Marketing in the Global iGaming Industry
In an increasingly competitive global online Casino and sports betting landscape, Affiliate Marketing has risen to prominence as a powerful strategy employed by brands to connect with their target audiences in authentic and engaging ways….
- Oct 26 • 6 months ago