Head of Marketing
Actualise your Marketing vision with faithful campaigns coordinated through one platform. Pick the right tool for the task from an array at your disposal. Effortlessly, put your brand’s right foot forward and give your customers what they want.
Campaigns that truly reflect your brand
When launching a campaign, you need full control in distributing content to your affiliate network. Upload campaign collaterals into the interface individually or by bulk. The system supports multiple medium and file formats. Animated banners, videos, mailers, articles, and text links can be added as default and back-up content, and placed in PDMGs (Pre-Defined Media Groups) to create rotating carousels. Then, follow conversion results, tweak settings and stay agile.
Sharp-shoot your audience by using functionalities such as Geo-Location and Geo-Targeting. Create a group of collaterals that will display differently depending on your users’ browser locale, so that different content can be displayed to different customers. Or create a group of collaterals, linking each element in the group with a ‘Targeting Profile’ displaying a different banner to viewers dependent on their IP address. The ultimate ability to drill down, focus and target.
Stay ahead with multi-purpose tracking
With your campaign rolled out, it’s now time to sit back and observe. NetRefer’s platform gives you various data variables to track affiliate traffic and customer journey. Embed Dynamic Variables with your Ad Server. Implement real-time Pixel Tracking or use smart tools such as the Direct Link functionality. Track and seize the right data you need for in-depth analysis and have total vision of campaign performance.
Total control of digital media is provided by Deep Linking and Whitelist Deep Links functionality, which can also be used in alternative marketing sources. Configure tracking for blogs, e-marketing and social media or provide promo codes for traditional media campaigns. NetRefer’s interface has the traceable and trackable capability to empower your Affiliates to deliver your campaign with results.
Follow up with clear communication
All exchanges between you and your Affiliate community are done through the platform. This expedites the process of sending out detailed communications regarding strategy, marketing materials, or making bulletin announcements concerning campaign developments. Stay nimble, and get communications out fast and effectively to your Affiliate community as a whole, a targeted group or focused individual.
As you track campaign performance data, you’re better positioned to be proactive and not reactive. You can toggle any of a list of parameters, categories, recipients and data options associated with campaigns and target audiences. This clarity and ease-of-use conduces to a clear panoramic view of marketing campaign performance and affiliate management relations.
All the knowledge and learning you need
The NetRefer Academy is the culmination of years of knowledge. We’ve taken something as extensive as our platform and delivered a clearly illustrated and easily understood learning centre. The Academy is a library of self-learning tools, how-to videos and technical white papers. We leave no stones unturned. Search by category or keyword and empower your entire Marketing team.
Still need assistance? We’re only a stone’s throw away if you do. JIRA is integrated into the NetRefer platform service desk. These tickets allow traceability and accountability for issues, questions and concerns assigned to your Solutions Consultant. There’s also a NetRefer platform expert who will maximise your user experience so that you navigate and operate the platform to its full potential.
Supercharge your performance
NetRefer’s platform comes fully loaded with 20 integral features. Boost your Marketing Management performance and deliverables with any of the additional 16 stand-alone add-ons, such as:
Track new customer sign-ups without using online banner tags. Our system provides you with an interface to create alphanumeric tracking codes up to 15 characters long, which affiliates can then use for offline marketing. Affiliates can also create their own codes and access comprehensive reporting. Codes can be used with all offline marketing, including print ads, TV campaigns and promo flyers.
Admin users can create a set of new parameters with this add-on. These can then be added to tracking links. Values can be given and stored in the ad server, making related reports visible in the admin and affiliate interface. Affiliates looking to perform more in-depth analysis on campaigns, keywords and individual clicks will find this feature useful.
‘Action Tracking Pixel Firing’ lets you track any action happening on your own site or backend systems if our system can’t track them – for example, downloads. This add-on will fire a pixel to notify recipients of an action. It’s essential that you can track the action and call the code when an affiliate needs to be made aware of the action.
Onboarding down to a science
We provide a smooth onboarding process so you can start tracking players and measuring your results faster. Your team will learn how to maximise our tools with training from the NetRefer Academy, and so will your affiliate network.
By working with your technical team, all processes are followed to get your platform up-and-running properly. You'll get help with installation, configuration and testing.
We'll configure your platform according to your business's requirements so you can meet your key objectives.
Training & certification
Your team will benefit from various training levels to get the most out of the platform's features and functionality most relevant to their job role. It doesn't matter if they're beginners or experts.
Post go-live support
Maximise your NetRefer user experience with exceptional client support. We'll supply you with in-depth content on our knowledge base and offer practical help if issues arise.
Throughout your user journey, we will consult you to make sure you're getting the most out of our product. We'll help you to optimise your platform through gap analysis, data insights, and recommendations.