Head of Affiliates
Build your Affiliate army and consolidate control over all their Marketing activities from one centralised but far-reaching platform. Everything from signing on new Marketeers to closing off data-heavy reports – all at your fingertips.
Orchestrate your Affiliates from one place
NetRefer provides a fully customisable ecosystem which gives you total control to build, empower and orchestrate your army of Affiliates. On-board Affiliates on an individual, group, or network level. Then, manage their statuses and toggle permissions and outgoing reports according to how you plan to delegate work. Maintain control over your network with real-time performance data at your fingertips to search, approve, merge, and delete affiliates at will for maximum results.
Utilise an extensive array of data-driven measures to monitor their marketing performance, from engagement to conversion. You can fine-tune your search, highlighting different criteria to pinpoint top-performing traffic channels, sources of revenue, rewards, and more. With a total 360° birds-eye-view of the field, NetRefer allows you to plan, align your strategy, and mitigate risk, to maximise revenue.
Easy Communication with Marketeers
Communication with your affiliate network needs to be seamless to ensure everyone’s on the same strategic page. Bulk-select instructions to send to your battalion of affiliates or sharp-shoot communications to a single affiliate. Categorise, focus and tag communications based on Administrative, Promotional, Financial topics or Notifications, and manage the relevant terms and conditions for each.
NetRefer’s interface also allows you to create and store templated messages. These custom messages can be triggered, personalised and sent out automatically according to predefined rules or actions. For example, when a ‘Pending’ affiliate is approved. You also have the ability to send ‘smart news’ pop-up messages based on various filters, i.e. country, language, affiliate group, etc.
Overview operations with data-rich reporting
Fair reporting is vital to your marketing strategies. NetRefer’s platform comes stacked with system reports which cover every aspect of the affiliate marketing journey. Drill-down and filter by criteria such as duration, country, product, brand, reward schemes, and much more. System reports can also be customised with fields and filters best suited to your research and analysis needs.
Reports can be generated in the form of XML Feeds. These feeds are principally useful for Networks, Parent and Master Affiliates, and can be configured to show the data of affiliates in their network. Default XML Feeds available are Customer Reporting, Dynamic Variables, Marketing Source Daily Figures and Monthly Earnings. Automate these feeds and stay in ultimate control.
Reward your Marketeers for a win-win scenario
Keep your Affiliates coming back for more through meticulous, dependable rewarding. NetRefer’s platform provides an array of unparalleled reward plan options for payment dues, cash liability, invoice issuing, and payment service provider selection. Configure your reward plans by Rev Share, Cost Per Acquisition, Cost Per Lead, Cost Per Mille, Fixed Sum, or Hybrid. Every rewarding plan can be tailored to encompass criteria such as registrations, deposits, wagering, turnover, player points, customer types, and much more.
You can use straight or progressive revenue share, or even bonus incentives cut out for an individual Affiliate or across the board. More than one plan can be assigned to the same Affiliate. You also have trustworthy tools at your disposal to measure rewards’ impact. By keeping track of variables such as rewards info, total rewards, reward types, product summary, and more, you can gauge what works best. NetRefer’s platform can even configure payouts in accordance with differing tax regulations no matter the Affiliate’s country of operation.
Live assistance and learning all in one place
We operate in close proximity with each and every client. NetRefer supports every client’s journey with a diverse range of industry and product experts. Customer solutions gurus, user-experience specialists, customer support consultants and the self-learning Academy are aligned, so you can hit the ‘Go-Live Button’ with ease and confidence.
We also pride ourselves on a proactive, business relationship, by assigning a dedicated account manager to your Company. An iGaming industry expert, whose focus is to understand your business roadmap and optimise your platform requirements to support and achieve your goals. This is how NetRefer builds long-standing client relations, and sees startups become industry giant.
Supercharge your performance
NetRefer’s platform comes fully loaded with 20 integral features. Boost your Affiliate Management performance and deliverables with any of the additional 16 stand-alone add-ons, such as:
This particular type of user can only view affiliates assigned to them. You can create this account for operators for managers responsible for affiliates in certain groups, like brand, country, or language. Login is the same as regular users. However, field managers only see figures for affiliates assigned to them. Admins can assign or remove affiliates at any time.
Reward Per Brand
You can configure reward plans so that different revenue share percentages or CPA values are awarded, depending on customer registration and activity brand. Products can be paired with other brands, and various awards can be generated for the affiliate. This feature is used alongside ‘advanced rewards product grouping’, a tool that enables certain groups to be assigned specific products.
Reward Customer Type
This add-on allows you to reward players based on their country or region and allows for further flexibility when creating revenue share and CPA plans. To use customer-type rewarding effectively, you will need to make changes to your data transfer process. Once you have done this, you can assign each customer type correctly. Customer ‘types’ are allocated after recruiting each player.
Onboarding down to a science
We provide a smooth onboarding process so you can start tracking players and measuring your results faster. Your team will learn how to maximise our tools with training from the NetRefer Academy, and so will your affiliate network.
By working with your technical team, all processes are followed to get your platform up-and-running properly. You'll get help with installation, configuration and testing.
We'll configure your platform according to your business's requirements so you can meet your key objectives.
Training & certification
Your team will benefit from various training levels to get the most out of the platform's features and functionality most relevant to their job role. It doesn't matter if they're beginners or experts.
Post go-live support
Maximise your NetRefer user experience with exceptional client support. We'll supply you with in-depth content on our knowledge base and offer practical help if issues arise.
Throughout your user journey, we will consult you to make sure you're getting the most out of our product. We'll help you to optimise your platform through gap analysis, data insights, and recommendations.