Slots-focused online casino brand SpinsFriends has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to power and manage its affiliate programme as the brand continues to grow across regulated European markets.
Operated by BALTENT, SpinsFriends is designed around a slots-focused gaming experience that prioritises accessibility, engagement, and long-term player retention. With a strong emphasis on free spins, ongoing promotions, and a streamlined user journey, the brand is built to attract and retain players through a dynamic and accessible online environment.
SpinsFriends offers a wide selection of slot titles, alongside classic table games and live casino experiences, with its two brands, Spins and Aladins, contributing to a diverse and engaging gaming experience. This breadth of content allows the operator to cater to a variety of player preferences while maintaining a consistent and entertainment-focused experience across its portfolio.
Operating within regulated markets, SpinsFriends follows established standards for compliance, transparency, and responsible gaming. These principles form the foundation of the brand’s approach, ensuring player protection and operational integrity remain central as it continues to grow.
Affiliate marketing plays a key role in supporting this growth strategy. By selecting NetRefer, SpinsFriends gains access to a platform designed to deliver performance clarity, reliable tracking, and efficient partner management. This enables the team to monitor affiliate activity, optimise partnerships, and maintain control over programme performance as operations scale.
At the core of this setup is NetRefer’s API technology, which enables seamless and structured data transfer between systems. Through the Data Ingestion API, SpinsFriends benefits from accurate tracking and real-time visibility across affiliate activity, supporting efficient data management and scalable programme development.
“NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”
Artūrs Sarma, CEO and Founder at BALTENT
In addition to its integration capabilities, NetRefer’s platform includes a range of tools that support operators in managing and optimising affiliate performance over time. NetRefer’s BI Analytics solution, the Report Builder, enables teams to build custom dashboards and explore performance data in greater depth, supporting more informed decision-making.
NetRefer CoPilot AI further enhances access to insights and platform knowledge through intelligent, always-available support, helping teams act quickly and with greater confidence. Enhanced Tracking strengthens visibility into traffic quality by combining Bot Detection and User Agent Details, allowing operators to better understand user behaviour and optimise performance across the full player journey.
“SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme, and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”
Yuliia Borshch, NetRefer's dedicated Account Manager for SpinsFriends
With the continued development of its affiliate operations across regulated markets, SpinsFriends’ partnership with NetRefer provides the structure and visibility needed to support the next phase of growth. With a clearer view of performance, flexible tools for managing partnerships, and a scalable foundation in place, the operator is well-positioned to strengthen its affiliate network and build sustainable momentum.
Want to learn more about SpinsFriends? Visit their website or check out BALTENT’s LinkedIn for the latest updates. If you’re interested in becoming a SpinsFriends affiliate, sign up to their Affiliate Programme today.
NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing life cycle. We empower users with total control, knowledge, and vision through our evolving platform, in line with our three core values: Clear • Fair • Trusted
Request a free 7-day demo of NetRefer’s Affiliate Marketing Platform today!