BETDAQ, one of the world’s established online betting exchanges, has renewed its affiliate marketing partnership with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform.
With a decade of collaboration behind them, BETDAQ and NetRefer continue their relationship as the operator scales its affiliate programme across a range of international markets. This renewed alignment ensures BETDAQ’s affiliates benefit from dependable reporting, flexibility, and performance clarity, helping to drive sustainable growth in a competitive landscape.
Founded in 2000, BETDAQ has built its reputation as a peer-to-peer betting exchange that allows customers to bet against each other rather than a traditional bookmaker, alongside a full suite of sportsbook and casino products. The brand operates across several key regions, including the United Kingdom, Ireland, Croatia, New Zealand, and Malta, each with distinct regulatory and commercial dynamics.
By working closely with NetRefer, BETDAQ benefits from an affiliate platform that supports multi-market operations with stability and transparency. Affiliates partnering with BETDAQ now have access to clear performance insights, reliable tracking, and flexible reporting mechanisms that enable faster, smarter decision-making across jurisdictions.
“Our decade-long partnership with NetRefer has been built on competitive pricing, active support, and software that is straightforward to use. The admin portal is intuitive, and the on-demand reporting provides the clarity we need to monitor performance efficiently, making it a valuable part of how we manage our affiliate activity.”
Alex Bingham, Acquisition Manager at BETDAQ
Affiliate marketing plays an important role in BETDAQ’s strategy as it seeks to enhance its brand reach and partner ecosystem. Through NetRefer’s advanced reporting and BI analytics tools, including the Report Builder, BETDAQ gains clearer visibility into affiliate performance and campaign effectiveness, supporting informed, data-driven decisions.
This allows affiliates to receive faster, more accurate reporting, while BETDAQ’s internal teams can focus on analysis and optimisation rather than manual data management. The system’s scalability also supports the operator’s ambitious growth plans as it expands across new markets.
“Our partnership with BETDAQ is built on trust, consistency, and a shared focus on sustainable growth. Supporting an established operator across multiple markets for over a decade highlights the importance of stable, scalable, and secure affiliate marketing technology in regulated markets. We look forward to continuing to work closely with BETDAQ as their affiliate programme evolves in a dynamic and highly regulated industry.”
Christian Joseph Sammut, Head of Professional Services at NetRefer
As part of its broader platform ecosystem, NetRefer continues to enhance its affiliate technology stack through AI solutions such as NetRefer CoPilot AI, and API technology, including Data Ingestion API and Operator-Focused GraphQL APIs, delivering transparency, performance, and scalability for operators and affiliates alike.
Through this continued partnership, BETDAQ and NetRefer reaffirm their commitment to empowering affiliate success. As the iGaming industry evolves, both companies aim to deliver transparency, performance, and scalable solutions that benefit operators and affiliates alike.
Want to learn more about BETDAQ? Visit their website or check them out on Facebook, Linkedin, Instagram, YouTube, and X account for the latest updates. If you’re interested in becoming a BETDAQ affiliate, sign up to their Affiliate Programme today.
NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing life cycle. We empower users with total control, knowledge, and vision through our evolving platform, in line with our three core values: Clear • Fair • Trusted
Request a free 7-day demo of NetRefer’s Affiliate Marketing Platform today!