NetRefer has partnered with Spanish online casino operator Tiki Taka Play, which has selected NetRefer’s affiliate marketing platform to power and manage its affiliate programme as the brand continues expanding within Spain’s regulated online gaming market. As a data-driven, AI-powered affiliate marketing platform, NetRefer provides operators with the reporting visibility, integration capabilities, and performance insights needed to scale affiliate programmes in competitive, regulated markets.
For operators entering these markets, affiliate marketing plays a critical role in building brand visibility and long-term player acquisition. NetRefer’s platform is designed to support these programmes with reliable tracking, advanced reporting, and flexible data integrations that help operators manage affiliate relationships with greater clarity and efficiency.
First launched in early 2025, Tiki Taka Play marked a significant step in the digital expansion of Grupo Tiki Taka Games, a company with over 50 years of experience in Spain’s land-based gaming sector. What began as a family-run gaming machine business has evolved into a recognised leisure and entertainment operator with activities spanning gaming halls, betting venues, and amusement operations.
Through Tiki Taka Play, the group now extends this operational experience into the online space. The platform offers players a structured and accessible casino environment supported by a curated catalogue of slots, classic table games such as blackjack and roulette, and immersive live casino experiences designed to replicate the atmosphere of land-based gaming.
Operating under licences granted by the Dirección General de Ordenación del Juego (DGOJ), Tiki Taka Play forms part of Spain’s regulated online gaming ecosystem, where compliance, transparency, and responsible gaming remain central to maintaining player trust.
“When preparing the launch of Tiki Taka Play, we spoke with a number of our affiliates to understand which platforms they trusted most. NetRefer consistently stood out as one of the most balanced solutions in terms of service and value. The platform’s reporting and analytics tools are already proving valuable for our team, and the professionalism and dedication shown by the NetRefer team from the beginning of our collaboration have reinforced our confidence in the partnership.”
Marc De Rueda Colomés, COO of Tiki Taka Play
Through NetRefer’s API technology, Tiki Taka Play benefits from seamless data transfer and real-time integration, enabling the operator to manage affiliate performance data accurately while maintaining operational efficiency across its programme. This integration helps affiliate teams access reliable insights without relying on manual data consolidation.
Beyond these integrations, NetRefer’s broader platform ecosystem provides operators with advanced tools designed to improve performance visibility and decision-making. Solutions such as NetRefer BI Analytics enable teams to build custom reporting dashboards and analyse affiliate performance in greater detail, while NetRefer CoPilot AI enhances access to knowledge and performance data through intelligent, AI-driven assistance.
Together, these technologies allow affiliate managers to monitor performance more effectively, optimise partnerships faster, and scale affiliate programmes with confidence across complex and competitive markets.
“Tiki Taka Play's partnership with NetRefer represents an exciting step in the digital evolution of Grupo Tiki Taka Games. We're proud to support their team with reliable technology and flexible integrations that provide the transparency, performance insights, and operational confidence needed to build and scale a successful affiliate programme in the competitive Spanish online gaming market.”
Greice Bezerra, Regional Acquisitions Specialist at NetRefer
As Tiki Taka Play continues to grow its presence within Spain’s regulated online gaming market, the partnership with NetRefer provides the technological foundation needed to support the expansion of its affiliate programme. With advanced reporting capabilities, scalable infrastructure, and AI-driven insights, the collaboration is positioned to help the operator strengthen its affiliate network and support sustainable digital growth.
Want to learn more about TikiTakaPlay? Visit their website or check them out on Instagram, Facebook, and their X account for the latest updates. If you’re interested in becoming a TikiTakaPlay affiliate, sign up to their Affiliate Programme today.
NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing life cycle. We empower users with total control, knowledge, and vision through our evolving platform, in line with our three core values: Clear • Fair • Trusted
Request a free 7-day demo of NetRefer’s Affiliate Marketing Platform today!