This is NetRefer

NetRefer and our performance marketing platform form a synergy where new technology and professional know-how work together seamlessly to drive affiliate marketing success.

The NetRefer Platform

NetRefer’s user-friendly platform interface provides clear visibility across key performance areas, including revenue, rewards, payments, traffic, and players. A structured dashboard presents current month activity with detailed breakdowns and graphical insights, while dedicated tabs offer focused views across each area.

Intuitive navigation, including a quick search function, enables fast access to data across affiliates, customers, media, landing pages, and marketing sources, supporting efficient analysis and informed decision-making.
 


System Functionality & Platform Add-ons

PMP Extras

Unique clients need a unique platform. Our extensive system functionalities and add-ons give online gambling businesses the power to realise their iGaming vision, helping them scale and adapt in a competitive market.


Platform Portal Overview

Serving as a centralised, single sign-on hub, the Platform Portal provides secure and seamless access to NetRefer’s products, services, and reporting tools within one unified environment. By bringing key functionalities together, it simplifies workflows and creates a more connected user experience across the platform.

Designed for speed and accessibility, the Platform Portal enables faster data retrieval, streamlined navigation, and on-demand insights, supporting efficient analysis and more informed operational decisions.


NetRefer CoPilot AI

Enhancing affiliate management through advanced AI, NetRefer CoPilot AI enables users to explore performance data and uncover insights using natural language queries. By delivering instant answers to complex questions, it simplifies data exploration and supports faster, more confident decision-making.

Built on two core models, the Performance Data model provides direct access to key metrics and trends, while the Knowledge Base model delivers 24/7 platform guidance. Together, they combine intelligent insight with on-demand support to improve efficiency and day-to-day platform use.


BI Analytics Solution, the Report Builder

Designed to enable flexible reporting, NetRefer’s BI Analytics solution, the Report Builder, allows users to create fully customised dashboards and reports through an intuitive, Excel-like interface. With flexible filters and detailed data views, it supports in-depth analysis of campaign performance, player behaviour, and revenue streams.

KPI tracking and customisable alerts enable proactive management, while seamless sharing and collaboration ensure insights are accessible across teams, supporting a more aligned and data-driven approach to reporting.


Enhanced Tracking

 NetRefer’s Enhanced Tracking provides deeper visibility into affiliate performance through clearer, more reliable data across every interaction, enabling a stronger understanding of user behaviour and campaign effectiveness.

Bot Detection identifies and filters non-human and invalid traffic, helping operators evaluate traffic quality, protect marketing spend, and highlight underperforming or suspicious sources across their affiliate programmes.

User Agent Details capture device, browser, and environment-level data for every interaction, enriching datasets and providing deeper insight into user behaviour, supporting more precise targeting and performance analysis.


Platform Migration

NetRefer’s platform migration process ensures a secure and controlled transition, enabling operators to move their affiliate programmes with confidence. Through a defined framework of assessment, planning, and risk mitigation, it establishes a clear roadmap tailored to each business’s requirements.

Supported by dedicated teams across data, delivery, and account management, the process focuses on safe data transfer, collaborative execution, and a smooth go-live, ensuring continuity while supporting long-term scalability and operational growth.


NetRefer Tech. Stack

Built on modern, cloud-based infrastructure, NetRefer’s technology stack leverages trusted technologies such as Microsoft and Cloudflare to deliver stability, security, and scalability across the platform. Designed to support high volumes of data, it ensures consistent performance and reliability across all areas of affiliate operations.

This robust foundation enables efficient data processing, secure integrations, and resilient system performance, supporting accurate tracking, dependable reporting, and the ability to scale seamlessly as operational demands evolve.

System Functionality & Platform Add-ons

Unique clients need a unique platform. Our extensive system functionalities and add-ons give online gambling businesses the power to realise their iGaming vision, helping them scale and adapt in a competitive market.