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MIGS 2013 REVIEW

The fifth edition of the Malta iGaming Seminar held at Le Meridien Hotel came to an end last week, and yet again it did not fail to impress. The conference brought together senior figures from all sides of the remote online gaming industry, accompanied by an extensive agenda of hot discussed topics.

The proceedings started off with an Introduction by the Maltese Parliamentary Secretary for Gaming, Dr. Edward Zammit Lewis, and over the two days topics discussed involved, the future of social gaming, the emergence of Bitcoins , the state of play of affiliate marketing, EU and US legislation, amongst many more.

The Malta iGaming Seminar insured that their guests where entertained in the evenings, with events such as a poker tournament at the prestigious Daragonara Casino, drinks at Club 22 in the Portomaso Towers, finished off at Le Meridien Ku De Ta bar.

The event attracted numerous amounts of key sponsorships, such as Pay Point, Call Credit, iGaming Business, Plus Five Gaming, Dragonara, Playsoft amongst many others.

The founding Partners where BMIT, Cap Stone, NetRefer and Remax.

NetRefer would like to thank all attendees, Clients, Speakers and sponsors who made the conference the largest and most successful event to date, and look forward to seeing everyone at future events.

NETREFER ATTENDING BARCELONA AFFILIATE CONFERENCE 2013

Following IGB’s triumphant return to the Catalan capital, team NetRefer will once again be visiting the coastal city of Barcelona for 2013 autumn affiliate conference, the original home for this leading European affiliate event for the online gambling industry.

Following last year’s tradition, BAC will be held at the ‘Fira de Barcelona’ between the 3rd and 6th of October. This year’s event will also incorporate iGB Espana with a separate zone and conference sessions specifically for the Hispanic Market.

With NetRefer  in the final stages of planning for the 4.5 release containing new features and  enhancements, this is the perfect opportunity to meet the team and have a sneak preview of the product road map. This is also a great opportunity to discuss any training needs or consultancy opportunity with NetRefer Professional Services team that will be present at the venue.

Get in touch with us to arrange an on-site meeting with our Account Management team who are happy to discuss any questions or queries you may have regarding your current and future business requirements or get an insight into NetRefer solutions.

To schedule a meeting and discuss opportunities contact us on cam (at) netrefer.com

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MEET NETREFER AT G2E IN LAS VEGAS

NetRefer will be attending one of North America’s largest iGaming conferences, at the Global Gaming Expo (G2E) in Las Vegas between the 23rd and 26th September.

G2E is the premier trade show and conference event for the international gaming entertainment industry; it allows industries from outside the North American market to understand regulations state by state, marketing to players and driving traffic, Social Gaming, and for companies to display their latest innovations. This year G2E continues to expand on its line-up across key aspects which are instrumental to understand how to succeed in the North American Market.

The conference will also be a great opportunity to come meet Team NetRefer and hear about the new features our performance marketing platform has to offer, and how we can cater for your specific requirements.

To schedule a meeting, send an e-mail to sales@netrefer.com

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COME MEET NETREFER AT THE IGAMING SUPER SHOW 2013 IN AMSTERDAM

Next week NetRefer will be attending the iGaming Super Show, between the 11th and 14th of June. The Event is one of the largest iGaming affiliate expos with over 2,000 delegates, 100 speakers and 100 stands.  This event is a great opportunity to meet and network with other gaming professionals and be updated on the latest trends in the industry.

With NetRefer just releasing Release 4.4 platform full of new features and performance enhancements, this is the perfect opportunity to meet the team as well. We will be happy to arrange an on-site meeting and discuss any questions or queries you may have regarding your current and future business requirements. You will also be able to gain an insight into NetRefer and the special offers available at the exhibition.

Please do not miss this opportunity to meet the award winning team that powers NetRefer, and schedule a meeting by emailing sales@netrefer.com.

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CONFERENCE EXHIBITIONS: AVOIDING COMMON PITFALLS

With all the preparations over, here you are, at the stand, right in the middle of all the traffic flow through the Amsterdam Affiliate Conference. A common misconception across all exhibitors, especially in gaming expos, is that once all preparatory work is over, the remainder is a cake walk. The reality is that the real work is just about to commence and this is what influences the success, or otherwise, failure of an exhibition.

This article highlights some commonly occurring mistakes that exhibiting operators should try to avoid:

1. Use experienced staff with an energetic attitude

One serious slipup exhibitors can’t afford is a laid back, passive attitude during the conference. It is of utmost importance to attract affiliates’ attention to the stand, actively initiate communication and answer any queries.  Try to ask some questions yourself and understand what difficulties affiliates may be facing when promoting your program, focus on finding suitable solutions and offer necessary assistance.

Affiliate Managers assigned to work on the stand must have necessary drive, energy and great communication skills. Their attitude should be towards proactive rather than reactive networking with all visitors. Avoid bringing any personnel that are more likely to stay quiet, hiding from the questions in the corner. On the other hand, avoid an over-enthusiastic  attitude – trying to initiate a conversation with anyone at any cost will not bring any positive results.

2. Remember the importance of smaller affiliates

Some operators may dismiss any affiliates who are new to the industry and may not have the necessary experience or traffic volumes. Seasoned affiliate managers know how to work effectively with smaller partners to guide and empower them with the necessary tools, recognizing that a significant amount of these affiliates will bring good results in the medium term. Operators may also consider investing into dedicated affiliate executive staff to assist low tier affiliates and thus ensure a hand holding period and necessary support offered right at the start of their partnership.

3. Create an action plan for interactive work with the affiliates

Do not always assume a “go with the flow” approach. Do your homework and prepare your action plan in advance. Ensure that all team has their clear set of responsibilities and come on the stand prepared. Rather than bringing a plethora of staff, work on assigning responsibilities and coordinating each one’s role, based on the respective account experience and personal skills, to ensure productive networking is achieved with minimum resources. Frequent change of staff working on the stand may also be counterproductive as there may not be ample time for follow-up between affiliate encounters.

4. Increase Brand Awareness through proper stand and collateral design

Inadequate quality and a lack of collateral or marketing materials may detract your potential partners. It is important that all stand, marketing, collateral and even staff uniforms are designed using a single Brand Guideline approach – this will promote better values to your affiliate program.

5. Pay attention to detail

Another common mistake that could seriously reduce exhibition effectiveness is an inattentive approach towards collecting affiliates’ contact details. At times some exhibitors forget to take business cards of the affiliates and partners they have spoken to. More importantly, all those contacts that your team collected during the show need to be worked on upon immediate return to the offices, ensuring that you quickly get in touch with the contacts you had made.

6. Follow Up

And remember, even if you have done a great job in observing all the points above, don’t just assume a huge volume of affiliates will signup right after the conference. There is a lot of follow-up work to be done after the conference!

Wishing you the best of luck at the Amsterdam Affiliate Conference!

NETREFER PRESENTS AT EXCLUSIVE SPANISH GAMING INDUSTRY CONFERENCE

On Feb 6th, NetRefer was invited to participate and speak at the Spanish Gaming Industry Conference at the ICE Conferences in London and discuss the current regulatory and technological impact on the Spanish and Latin online gaming and affiliate markets.

The conference was hosted by “El Recreativo” – the leading iGaming Marketing and Consulting Magazine, and was chaired by Marcos Ríos (“Deloitte Abogados” Gambling taxation Manager), José Antonio Zamora (Commercial Counsellor of the Spanish Trade Commission in the United Kingdom) and Enrique Alejo (Spanish Government General Director of Gaming Regulation).The Seminar was divided into three sections, with the intent of analysing the current situation of the Spanish online gaming market from different perspectives.During the final part of the conference, namely dealing with Online Gaming Service Providers in Spain, the NetRefer Director of Spanish Operations, Mario Benito, gave some practical examples of the challenges faced when implementing a new Spanish operator into a newly regulated market, specifically to meet the Spanish market requirements and adjustments to the new legal and tax framework; emphasizing that the NetRefer system can cater for all existing requirements to capture, analyse and manage all activity related to customers recruited by the offline land-based and online channels within the ecosystem.

About NetRefer

NetRefer is the leading provider of affiliate marketing software to the online gaming industry. NetRefer is capable of handling the whole affiliate marketing life cycle from the affiliate CRM, media serving, tracking, comprehensive reporting, finance & rewards management and automated payments to affiliates.

Founded in Malta in 2005, NetRefer has established itself as the market leader in providing the most complete and trusted affiliate marketing software in industries such as iGaming, Forex and Option Trading verticals. The unrivalled features list, cutting edge technology coupled with professional account management and customer support makes it the ideal performance marketing platform. NetRefer’s software is available in different editions to cater for small, medium, and large affiliate programs.

 

For more information about NetRefer in Spain please contact:
Mario Benito – Director of Spanish Operations
Email: sales@netrefer.com
Telephone: +356 2767 3337

 

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THANK YOU FOR A SUCCESSFUL CONFERENCE!

NetRefer would like to thank all esteemed clients and visitors for attending this year’s ICE and LAC conferences and meeting up with the team.  The opportunity to meet our clients, together with new potential partners along with some of the industry’s biggest names was highly appreciated, especially due to the fact that most visitors had travelled from all parts of the globe.

The ICE and LAC conferences allow us the unique opportunity to interact face to face with our customers and affiliates as well as expand the NetRefer brand to increase awareness about our new Unified Performance Marketing Platform.

This month NetRefer will also be releasing the latest version of their award winning Unified Performance Marketing software. Release 4.4 will be issued in February, and we have shown a sneak preview of the release at both ICE and LAC conferences. We are happy to say that we have obtained very positive and exciting feedback and the upcoming release has generated significant interest amongst all our clients.

Don’t worry if you were unable to meet us at ICE and LAC, as this year we will be attending and exhibiting at many more events across the globe with more exciting new products and services.

Thanks again to all our clients and visitors for contributing to such successful and exciting conferences. If you would like to contact NetRefer and hear more about our solution, please contact us on sales@netrefer.com or visit us at netrefer.com.

COME AND MEET TEAM NETREFER AT ICE AND LAC 2013

In the coming weeks NetRefer will be exhibiting at one of Europe’s largest iGaming conference, ICE (International Casino Exhibition). No other gaming expo comes anywhere close to covering each of the 8 industries that make up ICE. This makes ICE an essential must attend event for anyone connected or interested in iGaming.

Together with ICE, NetRefer will also be attending Europe’s largest Affiliate conference LAC (London Affiliate Conference), last year over 2,500 people attended, this year far more will be expected. ICE and LAC are great opportunities for our team to obtain feedback from both our clients and the Affiliates utilising our platform, which allows us to constantly improve and develop the product.

So why not come and meet us at ICE between the 5th and the 7th of February at stand S1-523 in the Excel Centre, or at LAC from the 7th till the 9th of February at the Old Billingsgate in London. We will be more than happy to arrange a live demo of our upcoming release of Version 4.4 and discuss all your current and future requirements.

During this period NetRefer will be offering special sales promotion throughout both conferences. Please visit our stands to gain further information.

NetRefer will have product specialists on the stand at all times to provide you with an in depth understanding of the NetRefer system and make sure all your questions are answered.

Please do not miss this opportunity to meet the award winning team that powers NetRefer, and schedule a meeting by filling out our form, or by emailing sales@netrefer.com

IGB AFFILIATE AWARDS 2013

Every year over 500 members from the iGaming affiliate community gather to honour the ongoing success within the industry at the iGB Affiliate Awards. This year iGB Affiliate Awards celebrates for the 6th time the growth, innovation and achievements within this sector of the gaming industry. Team NetRefer wishes the best of luck to all its clients nominated for this prestigious Awards, that will take place in London on the 8th of February 2013

Best Poker Affiliate Manager: Nick Farrugia (Comeon!), Markus Bork (Paddy Power)

Best Casino Affiliate Manager: Laura Bent (Betfair), Jamie Edwards (Comeon!), Michelle Glyn (Paddy Power);

Best Sports Betting Affiliate Manager: Paul Moore (Betfair), Phil Hudson (Betfair), Graham Hoyne (Blue Square), Claudette Olsson (Comeon!), Ruth Dillon-Leetch (Paddy Power), Alexander Laske (Mybet), Anthony Wong (Paddy Power), Elen Garth (Unibet), Elaine Gardiner (YouWin), Michael Forry (Paddy Power);

Best Affiliate Manager Overall: Denise Kehoe (Paddy Power), Andre Au (Betfair), Scott Lindsey (Betfair), Graham Hoyne (Blue Square), Claudette Olsson (Comeon!), Alexander Laske (Mybet), Anthony Wong (Paddy Power), Elen Garth (Unibet), Elaine Gardiner (YouWin);

Best Newcomer Affiliate program:   Casumo, bringit, Club Gold Partners, FantasticWin Affiliates

Most Improved Affiliate Program: Betfair, Comeon

Last two days of voting open till Friday, 14th December 2012. Vote here.

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NETREFER’S AFFILIATE MARKETING DIGEST

Must-read latest news in affiliate marketing:

“Why You Should Embrace, Not Fear, Performance Marketing”

All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at a real disadvantage in today’s marketplace, running the risk that a competitor will out-distance them by simply adopting performance marketing more quickly. Read more

 

“A CMO’s Guide To Affiliate Marketing”

Long dismissed as a niche form of online marketing, performance marketing has become a multibillion-dollar force in the digital-media ecosystem. For CMOs, performance marketing, of which affiliate marketing comprises the largest share of revenue growth, is no longer a marketing strategy that can be ignored or delegated to junior-level marketing managers. It is now a driving force behind many brands’ online growth and customer-acquisition efforts. As such, it requires CMOs’ devout attention to properly use and scale in order to realize long-term customer-acquisition value. Read more

“MediaFunding.com Giving Affiliates Money to Buy Media”

There is a company that’s sole purpose is to work with, among other things, affiliates in order to help them buy more and more media. This is perhaps one of the most interesting new businesses in our industry. Watch this video:

“AdTech 2012 Expo”

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