- Apr 13 • 2 years ago
15 Years – a time to reflect and push for change
NetRefer turns 15 this year. That’s a long time in the world of Affiliate Marketing, with all its rapid twists and turns. It’s already been 15 years since our CEO and Founder – Raphael Arnold – brought his vision to the industry. Surrounded by a core team, he developed the first Unified Performance Marketing Platform that took iGaming by storm.
The company’s first foray into Affiliate Marketing was through the iGaming sector – at that time, a quickly burgeoning one. Armed with a strong belief in the product backed up by hard work and core values, the company took the challenge head on. And many tech innovations, great collaborations and multiple awards later, here we are – still standing as the Performance Marketing Platform of choice. And for this, we thank everyone in the NetRefer family – our team members, clients, partners – everyone who stood by us. Together, we embarked on a rewarding journey.
Turning 15 means more than celebrating. It means it’s time to rethink our position as a pioneer in the industry; to embrace more fully a mindset fitting for a company that’s come of age and imbue everything we do with it. Ours is one that revolves around three core values: Clear ∙ Fair ∙ Trusted.
In our strive for excellence, we’re always looking to understand what kind of experience makes our users tick. We ask ourselves questions like; “How can we tailor our service so that it’s intuitive enough for Heads of Affiliates to lead their communities of Marketeers effectively?”, “How can we facilitate data sourcing so Heads of Finance can compensate Affiliates fairly?” or “What can we do to enable Heads of Marketing to track reliable data and know how their campaigns are performing?”.
For us, innovation is always the fruit of joint efforts with our clients and partners. We communicate with them to craft novel ideas based on their needs. We couple these with cutting-edge tech. The result is game-changing solutions.
So, all in all, our 15th year is one in which we look back to reflect on how far we’ve come and how we’ve done it. Then, we pick new directions and forge ahead. And, we’re excited about the times ahead. We have some great new things in the works we’ll be revealing in due time. Once again, It’s time to question things, time to challenge the industry, time to shake the foundation, and push for change!
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