In the hectic world of iGaming Affiliate Marketing, understanding performance data is crucial for success. For years, accessing and analysing this data has been a complex process, often requiring expert Data Analyst teams armed with technical skills to navigate databases and produce actionable reports through Affiliate Marketing software tools. The costs associated with maintaining such teams can be significant, not to mention the time-consuming nature of the process. However, with the advent of Artificial Intelligence (AI), the landscape is rapidly changing, offering a streamlined and efficient solution to this age-old problem.