In online gambling affiliate marketing, understanding and optimising performance data is key to staying ahead of the competition and maximising your efforts. With AI becoming an indispensable tool in data analysis for Online Casino and Sportsbook businesses, knowing how to prompt it effectively makes a significant difference in the quality of insights it generates.
Like Google searches, we must learn how to question AI in ways that render the best results. Therefore, what factors decide if a query or prompt is effective or weak? This blog will guide you on how to prompt AI for performance data analysis in iGaming affiliate marketing.
Understanding the Importance of Effective Prompting
For Online Casino and Sportsbook operators, where data is plentiful but often complex and segmented, effective prompting helps you cut through the noise and get to the metrics that matter most.
NetRefer CoPilot AI, our first-to-market AI data analysis tool for iGaming affiliate marketing, relies on the quality of the input it receives. The more precise and well-structured your prompts are, the more accurate and actionable NetRefer CoPilot AI’s output will be. There are simple steps to follow to ensure successful prompting.
Define Clear Objectives
Before diving into data analysis, it’s crucial to define your objectives. What outcomes are you looking to achieve? Are you trying to understand the performance of specific campaigns, optimise conversion rates, compare campaign performance over 2 different quarterlies, or identify trends among different player segments? Do you want to identify underperforming affiliates, or which payment methods work best in the U.S. market? The more specific you are, the easier it becomes to get actionable insights from NetRefer CoPilot AI.
The 3 Cs of prompting AI
With your objective clear, you can formulate questions to get instant actionable insights. To do this, we recommend applying the 3 Cs.
1. Clarity
In online gambling affiliate marketing, there are countless metrics to track, such as Click-Through Rate (CTR), Conversion Rate, Return on Investment (ROI), First-Time Depositors (FTD), and Average Revenue Per User (ARPU) just to mention a few. For a targeted approach, be specific about what information you require. Instead of asking, “How are my campaigns doing?” operators should ask, “What were the top three performing Dynamic Variables by Net Revenue last month?” NetRefer CoPilot AI will then focus its search on specific fields of data.
2. Context
Online Casino and Sportsbook Operators have massive data lakes, so providing relevant details like time frames, specific variables, or geographic regions makes a world of difference in the effectiveness of your prompt or query. Instead of asking for “conversion rates”, give NetRefer CoPilot AI content by prompting, “I want the conversion rates for Brand One in the UK for April 2024.”
3. Category
If you have specific metrics in mind like Clicks, Registrations, Deposits, Net Revenue, First-Time Depositors (FTDs), Click-Through Rate (CTR), etc, you should name them explicitly. Rather than saying, “Who are my best-performing Affiliates?” ask, “Who are my best-performing Affiliates based on FTDs?”.
Effective prompts for NetRefer CoPilot AI provide a combination of a topic, a time frame, a brand/s or product, an affiliate, a group of affiliates, and a location. All these factors help our AI model locate the exact data that needs analysing and render the best results.
Gaining the competitive edge with NetRefer CoPilot AI
In iGaming affiliate marketing, the ability to extract meaningful insights from performance data is crucial for success. With more data points, Online Casino and Sportsbook operators can make more incisive data-driven decisions. When prompted correctly, NetRefer CoPilot AI can search through your data and provide instant insights in every iGaming metric. Using a simple chat box, users can prompt and query their data using natural language. With this data access and insight at their fingertips 24/7, 365, users will gain a huge advantage over their competitors, allowing them to understand major aspects of the industry such as market trends, affiliate performance, and reward plan effectiveness to much greater depths and at a fraction of the time it usually takes.
Conclusion
By harnessing the power of NetRefer CoPilot AI and mastering the art of prompting it effectively, you can unlock deeper, more actionable insights that drive better outcomes. Users can accelerate business operations by gaining data analysis at unprecedented speed.
Whether aiming to optimise campaigns, understand player behavior, or forecast future trends, asking the right questions is the key to getting the best results from our CoPilot AI.
Define clear objectives, focus on relevant metrics, and always aim for prompts that lead to actionable insights. With these strategies, you’ll be well on your way to leveraging our AI model to its fullest potential in your affiliate marketing efforts.