Introduction
Data is the new gold, and in iGaming, big data is the jackpot when wanting to build highly effective data-driven decisions. However, as the data libraries expand by the second along with the potential markets for investigation, how can Online Casino and Sportsbook operators cope with the vast amount of available data and necessary data analytics?
The answer lies in AI technology, the future of data-driven decision-making in the online gambling industry. Our latest innovation, NetRefer CoPilot AI, transforms how you interact with your data. Designed specifically for iGaming professionals, this powerful tool goes beyond traditional reporting, acting as your expert assistant in data analysis and decision-making. Whether you’re a Chief Marketing Officer (CMO), an Affiliate Manager, or a Marketing professional, NetRefer CoPilot AI provides the insights you need to accelerate your operations and build highly informed data-driven decision-making.
For CMOs: Transforming Strategy with Data-Driven Decisions
Optimise Incentive Structures
Understanding the details of your reward plans is crucial for aligning your marketing strategies with your incentive structures. With more data points come more incisive data-driven decisions. CoPilot AI allows you to effortlessly list all reward plans, including their CPA and revenue share criteria, and the products they are set up for. This helps ensure your incentives drive the right behaviours.
- Example: "List all Reward Plans showing their name, CPA, and Revenue Share criteria and for which Product they are set up."
Efficient Budget Management
Tracking the total CPA rewarded so far this month helps you effectively manage your marketing budgets. Real-time insights allow you to adjust your campaigns dynamically to maximise ROI.
- Example: "What is the total amount of CPA rewarded so far this month?"
For Affiliate Managers: Boosting Affiliate Performance with Actionable Insights
Figure Out the Top Performing Affiliates Based on the Market
When deciding your next affiliate marketing strategy, you must consider which affiliates perform best in the related regions. With CoPilot AI, you can compare different markets to understand where’s best to invest.
- Example: "Which affiliates are generating the most FTDs on Brand X in the LATAM region?"
Target Lucrative Markets
Listing the top 10 countries generating the most net revenue for Brand B helps you tailor your affiliate strategies to target these high-performing markets.
- Example: "List the top 10 countries that generated the most net revenue for Brand B."
Identify and Optimise Underperforming Pages
Identifying landing pages with the lowest player conversion rates helps you make necessary improvements and enhance user experience.
- Example: "Which landing pages have the lowest player conversion rates?"
Prioritise Product Promotion
Understanding which products generate the most net revenue in key markets like Italy, Spain, and France allows you to prioritise product promotion in these regions.
- Example: "Which products are generating the most Net Revenue in Italy, Spain, and France?"
For Marketing Professionals: Enhancing Campaign Effectiveness with Precise Data
Maximise ROI with Top Marketing Sources
Identifying the top 10 marketing sources that attracted the most FTDs last month helps you allocate resources to these high-performing channels.
- Example: "Which top 10 marketing sources attracted the highest number of new depositing customers last month?"
Refine Media Strategy for Customer Acquisition
Determining which top 10 media had the highest number of new depositing customers in January 2024 helps you refine your media strategies and boost customer acquisition, driving growth in critical periods such as major sportsbook events.
- Example: "Which top 10 media had the highest number of new depositing customers in Jan 2024?"
Conclusion
NetRefer CoPilot AI is the search engine of your big data in Online Casino and Sports Betting. The examples given above are just a few of the potential channels of investigation you can explore. Inclusively, the more you interact with AI, the more it learns about your unique queries, constantly evolving as your perfect partner in data analysis. By providing instant data access and insights, NetRefer CoPilot AI helps you make more informed decisions, optimise strategies and operations, and ultimately drive success in online gambling.