- Sep 22 • 3 months ago
The Secrets to Successful Global iGaming Expansion: Key Strategies for Operators
The secrets to successful global iGaming expansion can be as varied and vague as the online gaming landscape itself. The realm of online gaming has been steadily gaining ground across the globe. While it might seem like a digital revolution has occurred overnight, the journey to expand iGaming has been marked by both triumphs and challenges. Let’s take a closer look at insights gleaned from recent articles that shed light on the intricate landscape of iGaming expansion.
Tapping into New Frontiers: Hacksaw Gaming
According to an insightful report by Gambling Insider, Hacksaw Gaming, a leading player in the iGaming content industry, is making significant strides in expanding its reach. Firstly, the company has landed a transformative content distribution deal with N1 Casino, marking a pivotal entry into the Greek online casino market. This strategic collaboration will see Hacksaw Gaming’s renowned titles, including ‘Wanted Dead or Wild’ and ‘Hand of Anubis,’ featured in N1 Casino’s virtual library.
This Greek expansion follows Hacksaw Gaming’s triumphant forays into various other regions, showcasing the company’s unwavering commitment to diversifying its presence and engaging with new and burgeoning audiences. Additionally, the company’s recent achievement of a full supplier license from the West Virginia Lottery allows it to offer its games in the growing US iGaming market, as per a secondary article by Gambling Insider. Hacksaw Gaming is making strategic moves to become a provider of choice for casino enthusiasts not only in West Virginia but across the United States as more states embrace iGaming.
Hacksaw Gaming’s renowned titles, including ‘Wanted Dead or Wild’ featured in N1 Casino. Image Source © Hacksaw Gaming
A Nationwide Push: iGaming Expansion in the US
Looking at the bigger picture of the iGaming landscape in the United States, iGaming expansion efforts have been a focus as state lawmakers return to legislative sessions in 2023. According to an article by iGaming Business, proponents of iGaming are pushing for its expansion beyond the six states where it’s currently legal: New Jersey, Pennsylvania, Michigan, Connecticut, Delaware, and West Virginia. These states have paved the way for the iGaming market in the US, but the expansion has been gradual due to concerns about job loss, addiction, and the potential impact on land-based casinos.
The National Council of Legislators from Gaming States conference highlighted the momentum behind iGaming expansion legislation. States such as New York, Indiana, Illinois, and Iowa are expected to consider iGaming expansion in 2023. Despite the slow progress, the industry is on the brink of transformative growth. Michael Pollock of the Spectrum Gaming Group noted that iGaming’s journey has moved from rejection to acceptance and is now at the cusp of embracing its full potential.
However, this expansion journey is not without challenges. The article above underscores that while iGaming has proven successful, concerns about cannibalization of land-based casinos persist. Legislators often view iGaming primarily as a source of tax revenue, missing the broader demographic opportunities and potential to attract new customers. Some states, like Michigan and Pennsylvania, have experienced challenges related to revenue performance, which has sparked debates about the impact of iGaming on traditional casinos.
Embracing Potential: A Future of Growth and Collaboration
Addressing these challenges requires a multifaceted approach. Education plays a key role in overcoming resistance. It is vital that legislators are educated about the benefits of coordinated iGaming expansion. The combination of land-based and online casino gaming markets has yielded substantial revenue in states like New Jersey, Michigan, and Pennsylvania.
The potential of iGaming expansion is immense. The combined revenue from iGaming markets in these states reached over $4.5 billion in a 12-month period. Projections suggest that a $30 billion iGaming market could emerge if all states with casinos adopted it. The industry’s challenge is to shift the focus from short-term tax revenue gains to the broader economic and demographic opportunities that iGaming can offer.
The New Growth Engine: AI Technology
In the dynamic landscape of iGaming expansion, technology emerges as a central force driving transformative changes across the industry. A closer examination, as per insights from PWC, reveals that one of the most influential technological advancements propelling this evolution is Generative Artificial Intelligence (AI), a revolutionary concept harnessing the power of advanced deep learning techniques. This technology is poised to redefine the way content is created, tasks are automated, and personalization is enhanced, ultimately reshaping the entire iGaming experience.
Generative AI holds the promise of becoming a catalyst for increased productivity and efficiency within the iGaming sector. By employing complex algorithms and neural networks, AI-driven systems can autonomously generate diverse and engaging content. This not only reduces the manual labour involved in content creation but also accelerates the pace at which new gaming offerings are developed and introduced to the market. As a result, the adoption of Generative AI can significantly shorten the time it takes for iGaming companies to innovate and respond to evolving player preferences.
Conclusion: Navigating the Path Ahead
The journey toward successful global iGaming expansion is a dynamic one. The stories of companies like Hacksaw Gaming exemplify the potential for growth in varying regions in the US. Meanwhile, efforts to expand iGaming in the US reflect both progress and challenges. As the industry navigates the challenges and opportunities presented by technology, a responsible and collaborative approach will be essential to unlock the full potential of the new growth engine propelling iGaming into an era of unprecedented innovation and expansion. With education, collaboration, and a focus on long-term benefits, the iGaming industry can continue its transformation and solidify its place in the global gaming landscape.
Team NetRefer is looking forward to be a part of the +15,000 industry professionals at SBC Barcelona, the exciting conference and exhibition where global leaders in sports betting and iGaming assemble to discuss the future of the industry. Join select members from our standout Acquisitions and Account Management teams: @David Buhagiar, @Michael Saliba, @Amanda Camenzuli, and @Rafael Nunes. They will be there from the 19th to the 22nd of September at Fira Barcelona Montjuïc to discuss your Affiliate Marketing needs or simply have a chat.
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