- Jul 21 • 2 months ago
Make Way for Brazil: Latin America’s Unstoppable Powerhouse
Latin America’s rapidly expanding market has attracted gambling companies for quite some time. It’s a place that many companies are interested in because it has great potential in a market that is ready to be tapped into.
The regulatory status of online gaming varies across the continent. For instance, while some countries, such as Ecuador, have prohibited all forms of gambling, others, such as Brazil and Bolivia, are currently reviewing or modifying their online gambling laws. In February 2022, Brazil’s Chamber of Deputies voted to regulate online and land-based gaming, as reported by SiGMA.
The Mobile Gaming Revolution in Latin America
As the iGaming market becomes more regulated, online casino operators are looking towards the future and wondering which devices players will use to access their sites. According to Stellar Market Research, mobile gambling is growing in popularity in the Latin American market since many locals only have access to mobile internet. Nowadays, even inexpensive Android phones can run many sophisticated games, making online betting accessible for everyone. This is particularly important for players from Latin American countries who enjoy slots, bingo, poker, and sports betting.
Brazil’s iGaming Potential and Responsible Gaming Initiatives
Brazil is commonly referred to as Latin America’s sleeping giant that is overdue to wake up. According to SBC Americas, Brazil has the potential to become one of the largest betting markets. With a population of 200 million, it is poised to take the lead in the continent’s land-based and online sports betting industry.
In fact, many institutes are contributing to developing the Brazilian gaming market. According to Gambling Insider, the Brazilian Institute of Responsible Gaming (IBJR) has been formed with the backing of nine operators. It aims to build a safe regulatory environment that safeguards the interests of customers, supports public funding, and promotes sustainable business practices.
Although all eyes are on Brazil, other markets offer iGaming options that are worth considering, such as Argentina. By staying informed about local regulations, understanding regional player preferences, and leveraging effective market entry strategies, operators can position themselves for success in this dynamic market.
The Brazilian iGaming Summit (BiS)
The Brazilian iGaming Summit has firmly established itself as a premier event for industry experts and professionals in the iGaming and sports betting sectors. This exclusive B2B gathering focuses solely on the Brazilian market, providing attendees invaluable insights into the latest technologies and strategies shaping the industry. It serves as a hub for networking, fostering connections, and uncovering promising prospects within the iGaming landscape.
This year’s Summit took place on June 15th-17th in São Paulo, the largest city in Latin America, at the Transamerica Expo Centre. Gaming Americas stated that the location was carefully chosen to offer greater convenience and business opportunities for the expected attendance of +5,000 people, including Team NetRefer. No wonder the event is considered the most significant in the LatAm region!
The NetRefer team had the pleasure of engaging in new introductions as well as meeting with esteemed clients, like BetWarrior. BetWarrior signed in 2019 and haven’t looked back. Today, they operate in 12 LatAm Markets. With their cutting-edge machine learning and AI technology, they have established themselves as a dominant force in the LatAm iGaming industry. NetRefer is proud to be part of BetWarrior’s Affiliate Marketing strategy.
This year marked NetRefer’s debut at Brazil’s premier iGaming event. Our team members, including Global Acquisitions Manager @David Buhagiar, Senior Regional Acquisitions Specialist @Michael Saliba, and Account Manager @Rafael Nunes, a Brazilian native, were thrilled to represent NetRefer at the Brazilian iGaming Summit and connect with platform providers and operators in attendance.
Now, Team NetRefer is looking forward to SBC Barcelona, the conference and exhibition where global leaders in sports betting and iGaming assemble to discuss the future of the industry. From the 19th to the 22nd of September, we will be present at Fira Barcelona Montjuïc to discuss your Affiliate Marketing needs or simply have a chat.
NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing lifecycle. We empower users with total control, knowledge, and vision of their Tracking, Reporting, Rewarding, and Administration, infused with our three core values: Clear. Fair. Trusted.
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