- Sep 19 • 8 years ago
NetRefer and Paddy Power Betfair have announced the continuation of their successful long-term partnership which started in 2007. NetRefer will continue to empower Paddy Power Betfair with the industry leading Unified Performance Marketing platform.
“Our long-term strategic partnership with Paddy Power / Betfair reinforces our commitment to further embed ourselves with our clients, providing an outstanding service placing clients at the heart of everything that we do.” said Timothy Buttigieg, COO of NetRefer.
In today’s digital era, data is crucial for businesses in all sectors, especially the iGaming industry with data-heavy products, such as Sportsbook and Online Casino. Yet, the vast amount, speed, and diversity of data pose challenges for iGaming Operators and Affiliates seeking valuable insights for informed decision-making.
The world of iGaming finds its home within the eCommerce universe, which has witnessed a huge transformation due to AI. By personalising customer shopping experiences, optimising operational processes, and providing in-depth data analysis, AI technology has dramatically improved efficiency and customer satisfaction.