- Dec 11 • 10 years ago
5 Things You Didn’t Know About NetRefer
NetRefer is more than just a provider of performance marketing software.
There are a vast number of services that NetRefer offers to its clients, with the major focus being the business growth of their affiliate programs.
Following the launch of Services+ offering, NetRefer made other steps towards Business Intelligence and more services that augment the current offering.
The top five services, which are listed below, are essential for Operators of any scale and business vertical.
Custom reporting is an extra service that NetRefer provides to its clients in order to accommodate specific reporting requirements that may not form part of the core system. They can include any metric which is available in the NetRefer system plus any that aren’t, as long as a formula can be provided as to how that metric should be calculated. Additionally, NetRefer can offer a vast number of reports, previously developed to cater for specific industry or market requirements, that may serve various industry verticals.
Marketing consultancy – is a new service that will be launched shortly as part of the Professional Services range. Consultancy further empowers NetRefer clients in analysing their business intelligence with the aim of better understanding their results and helping the Operator to make informed decisions on the necessary changes to ensure stable growth.
A significant amount of time was invested in reviewing current Affiliate Marketing trends that inspired a number of tailored packages to evaluate vital aspects of the affiliate program performance, including insight on individual performance against industry trends.
Dedicated Account management service is the most popular offering within the Services+ suite, helping clients to gain valuable and actionable insight on the performance of their affiliate programs. Clients that already enjoy this service benefit from regular and dedicated assistance of their NetRefer Account Manager, keeping a watchful eye on their key performance indicators and advising on the optimal configuration and use of the NetRefer software.
Due to the diverse operational aspects of each of the NetRefer clients, our Dedicated Account Management packages provide clients with customized reporting based on data metrics that are pertinent to the client’s internal measurement models and business objectives.
Disaster recovery – business continuity plays an important role in our industry, hence a holistic approach to protecting and keeping NetRefer clients’ data replicated over two separate locations in London and Hong Kong. In the case of a force majeure event, NetRefer disaster recovery mechanism can swiftly move all the ad serving and tracking content of the affiliate program to a completely diverse location, ensuring business continuity.
DDoS (Distributed Denial of Service) – Due to the steady increase of sophisticated DDoS (Distributed Denial of Service) attacks that are becoming more prevalent on web commerce sites, NetRefer has stepped up its IT infrastructure to offer protection against the detrimental and costly consequences of suffering such an attack. This additional layer of DDoS protection is managed by precise monitoring of web traffic patterns, which triggers an alert when any anomalies to the traffic patterns are detected. NetRefer has worked closely with Rackspace to ensure that traffic patterns are carefully studied and frequently profiled so as to ensure accuracy and understanding of legitimate traffic. DDoS protection is targeted at safeguarding against any potential attacks aimed at an online affiliate marketing solution (Admin, Affiliate interfaces and Ad server).
To learn more about these and other NetRefer services clients are encourages to contact their Account Manager or client services team at firstname.lastname@example.org
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