ICE & LAC 2018: The Rise of Performance Marketing

NetRefer showcases its unified performance marketing ecosystem of products and services at ICE & LAC 2018.

[MALTA – EUROPE] NetRefer, the leader in the provision of unified performance marketing exhibited at the ICE Totally Gaming show and visiting the London Affiliate Conference this year to promote and offer their unified performance marketing ecosystem of products and services. The three core products demonstrated at these events are as follows;

  1. Performance Marketing Platform

An automated marketing solution delivering a complete unified view on the organisation’s performance marketing ecosystem. Using the latest technology, NetRefer’s performance marketing platform caters for the automation of the whole affiliate life cycle from affiliate signup to CRM management, media serving, accurate tracking, customer reporting, finance & rewards management up to direct automated payments to affiliates.

  1. The Performance Marketing Intelligence

NetRefer’s self-service business intelligence platform enables users to make faster, well-informed decisions based on a 360-degree view of their data. Users are promptly notified of new trends, enabling them to drill-down, compare and convert more customer by driving key business KPIs.

  1. Loyalty & Gamification

The Loyalty and Gamification platform drives customer brand loyalty and retention, increases customer lifetime value and helps drive desired behaviour. This platform will help reduce churn and create recurring revenue stream by tracking campaign costs and providing an easy to use levelling, badges and point system while the customer is playing. By bringing game mechanics to campaign management, affiliate management and performance marketing; advanced customer tagging and gamification analytics makes it easier for marketers to segment and personalise as seen fit; distinguishing themselves from competitors.

Thomas Mahoney, Head of Marketing at NetRefer said – “The team behind the ICE Totally Gaming show and the London Affiliate Conference continue to outdo themselves when bringing the biggest names in the industry under one roof. ICE and LAC gave NetRefer the chance to reach new operators and businesses from across the globe that need a unified performance marketing ecosystem integrated within their platform. We believe there is definitely a rise in the performance marketing sphere.”

About NetRefer

NetRefer is the industry leader in the provision of Unified Performance Marketing. NetRefer powers the most successful and high-volume partner programs through a centralized and scalable platform of products; driving effective engagement, conversion and retention.

For further information about NetRefer’s solutions kindly contact:

Business Development: +35627673337 or