TopBetta (Australia) has launched its affiliate programme with NetRefer to utilise NetRefer’s Unified Performance Marketing platform. TopBetta Holdings PTY Ltd at www.topbetta.com.au is a technology company licensed to conduct race wagering and sports betting. The company has built proprietary technology platforms that combine an online racing and sports wagering offering with a fantasy wagering platform and enables sports fans to compete against each other via online tournaments.
TopBetta offers betting markets on all Australian thoroughbred, harness and greyhound racing as well as some overseas markets including New Zealand, Hong Kong, South Africa and Great Britain; including full international sports betting markets. TopBetta will use the NetRefer Unified Product Suite to manage all their affiliate marketing activities.
By means of NetRefer’s programme, TopBetta Holdings PTY Ltd will be able to perform enhanced management of marketing activities relating to its affiliates (both online and offline).
“We are delighted to partner with NetRefer to not only power our affiliate program, but provide significant value in terms of PMI integration with marketing communications to increase our acquisition and retention reach and LTV yield,” says Bryan Kelly, Head of Product at TopBetta.
“NetRefer is thrilled to have partnered with TopBetta Holdings PTY Ltd, an online sportsbook based in Australia who continue to bring new products to the market. We will provide TopBetta with our award-winning product suite together with access to our industry experts to ensure that they are successful. We look forward to a prosperous partnership between both our companies,” says Timothy Buttigieg, COO at NetRefer.
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