- Dec 03 • 11 years ago
NetRefer’s Affiliate Marketing Digest
Must-read latest news in affiliate marketing:
“Why You Should Embrace, Not Fear, Performance Marketing”
All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at a real disadvantage in today’s marketplace, running the risk that a competitor will out-distance them by simply adopting performance marketing more quickly. Read more
“A CMO’s Guide To Affiliate Marketing”
Long dismissed as a niche form of online marketing, performance marketing has become a multibillion-dollar force in the digital-media ecosystem. For CMOs, performance marketing, of which affiliate marketing comprises the largest share of revenue growth, is no longer a marketing strategy that can be ignored or delegated to junior-level marketing managers. It is now a driving force behind many brands’ online growth and customer-acquisition efforts. As such, it requires CMOs’ devout attention to properly use and scale in order to realize long-term customer-acquisition value. Read more
“MediaFunding.com Giving Affiliates Money to Buy Media”
There is a company that’s sole purpose is to work with, among other things, affiliates in order to help them buy more and more media. This is perhaps one of the most interesting new businesses in our industry. Watch this video:
“AdTech 2012 Expo”
Watch these top videos from Performance Marketing Insider
Related Posts
Instant iGaming Data Access and Analysis with AI
In the hectic world of iGaming Affiliate Marketing, understanding performance data is crucial for success. For years, accessing and analysing this data has been a complex process, often requiring expert Data Analyst teams armed with technical skills to navigate databases and produce actionable reports through Affiliate Marketing software tools. The costs associated with maintaining such teams can be significant, not to mention the time-consuming nature of the process. However, with the advent of Artificial Intelligence (AI), the landscape is rapidly changing, offering a streamlined and efficient solution to this age-old problem.
- Apr 12
AI in iGaming: Data Management’s Vital Role
In today’s digital era, data is crucial for businesses in all sectors, especially the iGaming industry with data-heavy products, such as Sportsbook and Online Casino. Yet, the vast amount, speed, and diversity of data pose challenges for iGaming Operators and Affiliates seeking valuable insights for informed decision-making.
- Mar 14