NETREFER SPONSORS THE EGR GRAND PRIX; SEE YOU AT SILVERSTONE ON THE 9TH JULY

Team NetRefer will be attending the highly exclusive EGR Power Affiliates  Grand Prix Event in Silverstone on Saturday 9th July. The Power Affiliates event part sponsored by NetRefer, this year, brings together members of senior management from the iGaming industry’s most influential affiliates, exclusively by invitation.

NetRefer’s products and ethos are all about customer service efficiency and marketing performance in relation to affiliate relationships. It was therefore natural for NetRefer to sponsor this event, as it has synergies with the marketing visuals and messaging used for NetRefer’s 10 year anniversary branding “Every day is Race day!”

For more information get in touch with bd@netrefer.com.

TEAM NETREFER WILL BE ATTENDING THE IGAMING SUPER SHOW IN AMSTERDAM BETWEEN THE 8TH AND 10TH JUNE

Team NetRefer will be attending the iGaming Super Show in Amsterdam between the 8th and 10th June.

We understand that taking every opportunity to meet our clients, in order to listen to their experience of our platform, is very important because it puts us in a position to develop truly transparent customer-led innovation. This is why we would like to invite you to meet us in Amsterdam between the 8th and the 10th of June.

Our team will be glad to meet you in Amsterdam both formally and informally to discuss how we can help you optimise your marketing.

To set a meeting with Team NetRefer in Amsterdam, please email us on sales@netrefer.com

COME MEET US AT ICE & LAC

Team NetRefer will be in London at ICE Totally Gaming and at the London Affiliate Conference (LAC) from the 2nd to the 7th February 2016.

Come and meet the team behind the industry’s favourite performance marketing platform at ICE stand N1-340.

You’ll have the opportunity to learn more about what is coming up in 2016.

Looking forward to seeing you!

Team NetRefer

NETREFER AT THE AMSTERDAM IGAMING SUPER SHOW 2015

Last week, NetRefer attended the Amsterdam Affiliate Conference, which was held between the 23rd and 26th  June at the ‘Amsterdam RAI’.

This year more than 3,500 participants attended the expo with four conferences taking place at the same time.. The Financial Partners Expo, iGaming Executive Conference, Payment Solutions Conference and Amsterdam Affiliate Conference. In general the expo featured over 100 stands including affiliate programs, software providers, financial betting, media and other B2B companies.

Chief Operating Officer Timothy Buttigieg and Business Development Manager James Camilleri represented NetRefer whereby they met a number of existing clients. This was a good opportunity to maintain a strong working relationship with such clients. A lot of information was exchanged which will be used by NetRefer in its continuous effort in providing an excellent service to its clients.

CUMBRE IBEROAMERICANA DEL JUEGO

NetRefer asistirá a la “II Cumbre Iberoamericana del Juego” los próximos 17 y 18 de junio de 2015 en el Teatro Real de Madrid.

En el marco de la Cumbre Iberoamérica del Juego que se realizara en Madrid, asistirá al evento el Director de NetRefer para España y Latinoamérica, Mario Benito. Al evento acudirán los responsables de Juego de México, Panamá, Chile, Paraguay, Brasil, Portugal y la DGOJ del Ministerio de Hacienda español. http://cumbreiberoamericanadeljuego.es/index.php/es/

Los asistentes tendrán la oportunidad de analizar, debatir y descubrir las últimas novedades del sector en una jornada en la que se tratarán temas de gran actualidad e interés para la industria del juego.

El encuentro sirve como plataforma de análisis en materia de juego de alcance internacional. Además, se trata de un espacio único en el que se darán a conocer los últimos hitos del sector y se debatirá sobre los temas de más actualidad.

COME AND MEET US AT BAC!

Today marks the start of the ‘Barcelona Affiliate Conference’ (BAC) expo in Barcelona, Spain. This year’s event is being held at the ‘Barcelona International Convention Center’ (CCIB).

This year’s discussions revolved around topics such as: influence of the regulation of slots on the Spanish market, SEO, education strategies in the financial world, Google’s new penalties under the new penguin and panda updates, future of affiliate tools, the change from affiliate to broker, Forex, UK and Spanish Legislations, case studies, growing your business, and many other topics!

Come and meet us at BAC!

Mario Benito Campo – NetRefer’s director for Spain & Latam regions will be taking part in the “What influence will the regulation of slots have on the Spanish market?” speech.

For meeting requests send us an e-mail on sales@netrefer.com

We look forward to the next BAC event!

COUNTDOWN FOR PMI

In just four days, on the 28th October 2014, the ‘Performance Marketing Insights’ (PMI) conference will be held in London, UK over a period of two days. This year’s event will be held at the ‘Westminister Park Plaza’, you can register for the even here.

This year’s discussions will include the following topics: Performance Marketing trends to watch, user segmentation via behavioural sequencing, taking the failure out of success, big data, real-time bidding, referral-marketing, acquisition, digital innovators, SEO and link-building, consumer needs, smart data that drives ROI, retail websites turning to social hubs.

Here is a peak at what went on at this year’s Europe 2014 PMI, courtesy of PMIhttps://www.youtube.com/watch?v=9-xBx3BVWn0

Come and meet us at PMI!

For meeting requests send us an e-mail on sales@netrefer.com

TODAY IS THE LAST DAY OF THE EIG EXPO

Today marks the last day of the ‘Excellence in iGaming’ (EiG) expo in Berlin, Germany. This year’s event was held at the ‘Arena Berlin’.

The event’s venue was organized in the following areas:

  • The Pitch – this gave visitors a series of power-pitches which took approx. 15 minutes each and which were delivered by innovators and visionaries who presented their products and innovators to the crowd.
  • Start-Up Launchpad – this gave visitors the chance to experience some of the newest and brightest start-ups this year.
  • Start-Up Village – this gave visitors the ability to learn more about various new start-ups and how to start a business in this industry.
  • Meeting Zone – this area gave visitors the ability to meet other visitors, businesses, start-ups, innovators, speakers, thinkers, visionaries and other key individuals to network and build business relationships.
  • Product Premieres – this gave visitors a chance to explore new innovations and technologies, by offering the possibility to see first-hand what is new in the industry and which businesses will be in on the money in the near future.

This year’s discussions revolved around topics such as: how new technologies will impact digital gaming, technological disruption, creating immersive virtual experiences, planning for the future, what value new trends & investments will bring to businesses all over, crowdfunding a business, offshore jurisdictions, key developments from around the World, various case-studies, updates in online-gaming regulations, mobile solutions and mobile experience, tax implications in Germany, gaming and regulation in Israel, regulatory progress in the Netherlands and many other topics!

Here is a peak at what went on at this year’s EiG, courtesy of CalvinAyre:

 

We look forward to the next EiG event!

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NETWORKS OR IN-HOUSE? NETREFER AT AFFILIATE MANAGEMENT DAYS

On Tuesday 13th May, our very own Johan Zammit presented at Affiliate Management Days, London. The topic : Should merchants work with affiliate networks or with in-house affiliate platforms such as NetRefer?

Johan promoted the fact that as long as it is financially feasible, merchants should do both – have an in-house affiliate program as well as work with as many networks as possible.

In-house affiliate programs are becoming more popular with time. The fact that both Apple and Groupon now have an in-house affiliate program since August 2013 sent shockwaves in the performance marketing industry. Same as the emergence of companies like NetRefer in 2005, Cake in 2007, Impact Radius in 2008, HasOffers in 2009 and PHG in 2010 which all provide the technology and platforms that enable merchants to have their own in-house affiliate program.

Good affiliate networks such as Commission Juntion, Tradeboubler, Affiliate Window  (Zanox), Linkshare and Affilinet all provide a super framework that acts as a trusted middleman between thousands of affiliates and thousands of merchants. Such source of affiliate traffic cannot be ignored.

On the other hand an in-house affiliate program enables you to have a direct relationship with your affiliates, especially your top affiliates. 5% of the affiliates refer 95% of the revenue so it is critical to put your top affiliates in your in-house affiliate program and give them all the direct attention they need to ensure their business. An in-house affiliate program also enables you to have more control and more freedom on your campaigns, your T&Cs and your rewards to affiliates. It also enables you to have a better integration to your business systems – thus you can offer more granular rewards to affiliates.

Johan explained that the technologies and functionality to do this dual approach exists in tag management, pixel tracking, S2S callback URL and data export APIs. These enable shared real-time tracking for both the networks and the in-house affiliate platform.

To capture good traffic from as many affiliates as possible doing it just in-house or just with a network is not enough. A dual approach is required.

Affiliate Management Days organised by Geno Prussakov, now in its sixth edition, is a conference that discusses the latest hot topics in the performance marketing industry. The hot topics of this last conference were multi-channel (omni-channel), attribution, post-click analysis, retargeting, mobile and of course in-house affiliate programs. The next AM Days will be in San Francisco in the 31st March and 1st April 2015.

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ICE & LAC 2014

As is traditional in the annual iGaming Calendar, the first week of February 2014 will see the two largest events in the online gaming space descend on London – namely ICE totally Gaming and London Affiliate Conference.

ICE 2014 will be the largest conference in gaming – with over 60,000 delegates attending in 2013, no other gaming expo comes anywhere close in sheer size and volume. This makes it an essential must attend event for anyone connected or interested in iGaming.

Once this conference is concluded, a significant number of IGaming exhibitors will move to the Old Billingsgate where the annual London Affiliate Conference will be held.

ICE and LAC are great opportunities for our team to obtain feedback from both our new and existing clients, together with all the affiliates utilizing NetRefer platform and constantly giving us valuable feedback, which in turn allows the team to further improve and develop the product.

So why not come and meet Team NetRefer at ICE between the 4th and the 6th of February at stand N14-120 in the Excel Centre, or at LAC from the 7th till the 9th of February at the Old Billingsgate. Our team of Business Development and Account Managers will be more than happy to arrange a meeting on our stands and meeting rooms to discuss any current and future projects and new opportunities.

Looking forward to seeing you in London in February!

Team NetRefer