Premier Bet has renewed its partnership with NetRefer, continuing an eight-year relationship that began in 2018 and has developed alongside the operator’s affiliate programme.
As one of Africa’s established gaming companies, Premier Bet has built a significant presence across the continent, with a broad portfolio spanning sportsbook, casino, poker and lotto. Its sports offering covers events worldwide, alongside Live Betting, Cash Out and Virtuals.
Premier Bet’s casino offering adds further breadth to its portfolio, with hundreds of slots, table games and live dealer experiences. Together, these products form part of an operation serving players across multiple African markets.
The relationship with NetRefer currently covers markets across West, Central and Southern Africa. Since the partnership began in 2018, Premier Bet’s affiliate programme on the NetRefer platform has grown from one product to three, reflecting how the relationship has developed over the past eight years.
As affiliate programmes develop across products and markets, maintaining visibility over acquisition activity becomes increasingly important. Reliable tracking and reporting help affiliate teams understand where customers are coming from, assess performance and make informed decisions across their programmes.
“NetRefer is a very reliable platform for managing our high-volume affiliate programme, backed by excellent support from the Account Management team and widely trusted by our affiliate partners. Marketing Source Tracking and Promo Code Tracking are applied across our broader marketing mix, beyond affiliation, while customer reporting gives us granular acquisition insight where our broader internal data can sometimes be limited.”
Gilles Catteeuw, Director of Marketing at Premier Bet
Data accessibility also plays an important role within the partnership. NetRefer’s Operator-Focused GraphQL APIs provide direct access to relevant datasets, giving greater flexibility in how affiliate data can be accessed and integrated with external software, applications and business intelligence tools.
This gives operators greater control over how NetRefer data can form part of their wider technology environment, making information available beyond the platform itself and supporting more connected approaches to data analysis.
Across its wider technology offering, NetRefer BI Analytics provides greater depth in performance reporting. It enables operators to explore affiliate data in greater detail and transform complex performance information into clearer, actionable insights, helping teams better understand the factors influencing affiliate performance.
NetRefer’s Enhanced Tracking adds another layer of visibility through Bot Detection and User Agent Details. By providing deeper insight into traffic quality and behaviour, Enhanced Tracking gives operators additional context when assessing the traffic generated through their affiliate programmes.
Together with NetRefer’s core tracking, rewarding, reporting and partner management capabilities, these technologies form part of a wider ecosystem designed to support increasingly complex affiliate programmes at scale.
Technology is only one part of a partnership that has now spanned eight years. Long-term collaboration also creates continuity between teams and a deeper understanding of how an operator’s requirements change as its affiliate programme develops.
“Eight years of working together has given us a strong understanding of Premier Bet’s operation and how its requirements have developed over time. That understanding allows us to provide the technology and support their team needs as their affiliate programme continues to evolve, and we’re proud to keep building on the strong relationship we’ve established with Premier Bet.”
Amanda Camenzuli, Manager of Account Management at NetRefer
From supporting one product in 2018 to three today, the relationship between Premier Bet and NetRefer reflects how a long-term technology partnership can develop alongside an affiliate programme. With operations spanning markets across West, Central and Southern Africa, the renewed partnership builds on eight years of shared experience, technology and support as Premier Bet continues to develop its multi-product affiliate programme.
Want to learn more about Premier Bet? Visit their brand website or company website, or check out their company LinkedIn for the latest updates. If you’re interested in becoming a Premier Bet affiliate, sign up to their Affiliate Programme today.
NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing life cycle. We empower users with total control, knowledge, and vision through our evolving platform, in line with our three core values: Clear • Fair • Trusted
Request a free 14-day demo of NetRefer’s Affiliate Marketing Platform today!