Casumo has renewed its partnership with NetRefer, continuing a long-standing collaboration that has supported the operator’s affiliate programme for over a decade. As one of the industry’s leading data-driven, AI-powered affiliate marketing platforms, NetRefer continues to provide operators with the reporting visibility, scalability, and operational support needed to manage affiliate programmes across competitive and highly regulated online gaming markets.
Founded in 2012, Casumo has established itself as a recognised online casino and sportsbook operator with a strong presence across multiple regulated markets, including the UK, Canada, New Zealand, and the Nordics. Known for its player-focused approach, the brand has built a reputation around engaging user experiences, a broad portfolio of casino and live casino content, and a continued focus on innovation within the online gaming space.
Casumo’s offering spans more than 3,500 games alongside sportsbook and live casino experiences, supported by a product ecosystem designed to deliver accessibility, entertainment, and long-term player engagement. Across the markets in which it operates, the operator maintains a strong focus on fairness, security, and responsible gaming, helping reinforce player trust while supporting sustainable growth.
Affiliate marketing continues to play a key role in supporting that growth. Through its partnership with NetRefer, Casumo benefits from a platform designed to deliver reliable tracking, detailed reporting, and efficient partner management, enabling affiliate teams to monitor performance with greater clarity while maintaining strong relationships across a global partner network.
“Over the years, NetRefer has consistently provided the reliability and flexibility we need to manage affiliate performance across multiple markets. Having confidence in the accuracy of our tracking and reporting is essential, not only for our internal teams but also for maintaining trust with our affiliate partners. Tools like NetRefer CoPilot AI and the Report Builder have also helped streamline day-to-day operations by making data more accessible and easier to work with, allowing our team to focus more on optimisation and strategic decision-making.”
Madeline Liautaud, Head of Affiliates at Casumo
As affiliate programmes expand across multiple regulated markets, access to clear and actionable data becomes increasingly important. NetRefer’s BI Analytics solution, the Report Builder, gives operators the flexibility to analyse affiliate performance across campaigns, traffic sources, and markets in greater detail, while NetRefer CoPilot AI helps teams access platform knowledge and reporting insights more efficiently through intelligent, AI-driven assistance.
Maintaining visibility across affiliate activity is equally important in increasingly competitive online gaming environments. Through Enhanced Tracking, operators can gain deeper insight into traffic quality and user behaviour through Bot Detection and User Agent Details, while NetRefer’s flexible API technology supports efficient data transfer and integration across broader affiliate operations. Together, these capabilities help affiliate teams better understand performance across devices, traffic sources, and markets while supporting greater transparency across their programmes.
“A 14-year partnership is a strong reflection of the trust and collaboration built between our teams. Casumo is a well-established and forward-thinking operator with a clear focus on user experience and long-term growth. We are proud to continue supporting their affiliate programme with scalable technology and the data visibility needed to manage performance with confidence across multiple markets.”
Amanda Camenzuli, NetRefer’s Manager of Account Management
As Casumo continues strengthening its international presence, the renewed partnership reflects a shared focus on performance, transparency, and long-term collaboration. By combining operational experience with scalable affiliate technology, both teams continue working towards the next phase of growth across regulated online gaming markets.
Want to learn more about Casumo? Visit their website or check them out on LinkedIn, Facebook, and their X account for the latest updates. If you’re interested in becoming a Casumo affiliate, sign up to their Affiliate Programme today.
NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing life cycle. We empower users with total control, knowledge, and vision through our evolving platform, in line with our three core values: Clear • Fair • Trusted
Request a free 14-day demo of NetRefer’s Affiliate Marketing Platform today!