In the highly competitive online gambling world, effective use of data is a game-changer. Whether you’re running an online casino or a sports betting operation, the ability to make quick, informed decisions based on the latest data is crucial for optimising performance.
NetRefer CoPilot AI helps online gambling operators streamline decision-making processes by providing real-time answers to critical business questions. Let’s explore the top 10 questions our clients are asking and how these insights can help drive data-backed decisions in the online casino and sports betting space.
This question helps operators identify geographic markets with the highest engagement. Knowing where the most traffic comes from enables businesses to tailor marketing strategies to high-performing regions, allocate resources more effectively, and refine geo-targeted campaigns. Understanding geographical engagement also helps adjust bonus offers and promotions to align with regional preferences.
Tracking the performance of advertisements is critical for measuring ROI. By knowing which ads generate the most clicks, operators can optimise their ad spend, refine creatives, and focus on ads that resonate the most with users. Segmenting this data by product and brand helps understand which specific offerings (e.g., online casino games vs. sports betting) drive traffic and conversions.
Identifying the top-performing product’s net revenue is key to future investment decisions. This data helps operators focus on products with the highest profitability and explore ways to boost underperforming ones. With CoPilot AI, online gambling operators can easily view revenue performance by product, enabling them to allocate resources to maximise earnings.
Analysing total deposits by brand helps us gauge customer engagement and retention. By comparing brands, operators can identify which ones drive the most player activity. If a brand shows under performance, this could indicate a need for strategic adjustments, such as enhancing the user experience or increasing promotional efforts.
Affiliates are often the backbone of traffic generation in the online gambling space. By knowing which affiliates generate the most revenue, operators can strengthen partnerships with top-performing affiliates, offer them tailored deals, and consider scaling those relationships. This data also helps identify affiliates that may need additional incentives or support.
Aggregating revenue data per brand and product allows operators to assess overall brand performance. This holistic view aids in determining which brands are contributing the most to the bottom line and which products are the biggest earners. Armed with this knowledge, businesses can optimise resource allocation, improve weaker brands, or introduce new products.
Geographically segmented affiliate performance data helps operators optimise their affiliate marketing strategies for specific regions. By identifying the best affiliates driving deposits in key markets like the UK, operators can fine-tune commission structures, collaborate on bespoke campaigns, and push efforts toward high-value affiliates for continued growth in those regions.
Tracking first-time depositors (FTDs) provides insight into the effectiveness of new customer acquisition strategies. Knowing the specific day with the most FTDs can help identify factors that led to the spike, such as a successful campaign or a key sporting event. Operators can then replicate or refine these strategies to boost FTDs on other days or in future campaigns.
Keeping track of active affiliates is essential for maintaining a healthy affiliate program. Operators need to ensure that their affiliates are consistently driving traffic and conversions. Understanding the number of active affiliates allows businesses to assess the effectiveness of their affiliate management strategies and identify whether new recruitment or re-engagement efforts are needed.
Knowing which marketing channels generate the most first-time depositors allows for more effective budget allocation. By identifying top-performing sources, operators can double-down on channels driving growth while reallocating funds away from underperforming sources. This information is essential for optimising marketing campaigns, from SEO to paid media, and ensuring that marketing investments lead to actual player acquisition.
These questions highlight key performance indicators that operators need regular monitoring to stay competitive. The ability to access this data in real-time allows online casino and sports betting operators to make quicker, more informed decisions. Whether it's optimising ad spend, focusing on high-performing products, or nurturing affiliate relationships, these insights empower operators to stay ahead of market trends and maintain a healthy, profitable business.
The insights provided by NetRefer CoPilot AI help operators answer critical business questions without the need for complex data analysis. With this tool, operators can:
NetRefer CoPilot AI equips online gambling operators with the tools they need to stay competitive in the fast-paced world of online casinos and sports betting. Operators can make better decisions that lead to increased revenue, optimised marketing efforts, and stronger affiliate relationships.
If you’d like to see how NetRefer CoPilot AI can transform your business, we’ll be attending SiGMA Malta from 12th to 14th November. Visit us at Stand 2017 to experience a live demo of our platform. Our team will be available to demonstrate how CoPilot AI can turn data into actionable insights, helping online casino and sports betting operators make smarter, data-driven decisions.
If you can’t attend SiGMA, you can always request a demo by clicking the link here