In today’s digital era, data is crucial for businesses in all sectors, especially the iGaming industry with data-heavy products, such as Sportsbook and Online Casino. Yet, the vast amount, speed, and diversity of data pose challenges for iGaming Operators and Affiliates seeking valuable insights for informed decision-making.
Hence, the crucial role of data structuring and management cannot be overstated. The importance of high-quality data ingestion and structuring is further highlighted by the development of AI tools. Each response generated by these tools directly depends on the quality and organisation of the data provided.
Upon collection, raw data undergoes a meticulous process of organisation and categorisation. This involves standardising data formats, rectifying inconsistencies, and applying metadata tags for seamless retrieval and analysis.
By structuring data uniformly, businesses can streamline data management processes and ensure consistency across their operations. In the realm of iGaming Affiliate Marketing, dependable data is fundamental for effective decision-making and fostering strong relationships with Affiliates.
Quality data is also indispensable for AI models, as they are constructed and trained based on the information provided. iGaming Affiliate Marketing Operators must ensure that their platforms furnish reliable data to avoid erroneous commission payments and decision-making.
The structuring and management of data also have a direct effect on the speed at which an AI bot responds. The meticulous work invested in data organising empowers AI to sift through, retrieve, analyse, and present data results in a matter of seconds, enabling rapid responses to complex data queries that would normally acquire hours of expertise.
NetRefer has always placed data structuring at the heart of its operations. In recent years, we have migrated to Microsoft Azure‘s cloud-based infrastructure and teamed up with Databricks for data storage, management, and governance. Doing so has reduced data-related issues and bolstered our platform’s reliability. The partnerships led to 99.25% uptime in 2023, reducing data loss and discrepancies. Most notably, this commitment to data management and strengthened partnerships has culminated in the development of NetRefer CoPilot AI, an AI model tailored for iGaming Affiliate Marketing.
NetRefer CoPilot AI is designed to render vast amounts of data easily accessible by providing instant answers to complex performance data queries. Its emphasis on user-friendly access sets it apart, allowing Affiliate Managers to interrogate data in a conversational format and receive immediate, reliable responses. As the first to market AI solution for iGaming Affiliate Marketing, the tool’s immense capabilities are the culmination of 18 years of unwavering dedication to advanced data structuring and management, rendering it an invaluable tool for data-driven decision-making in Affiliate Marketing.
For those contemplating such Affiliate Marketing platforms and AI solutions, NetRefer encourages Operators and Affiliates alike to prioritise data structuring and management. A demonstration is available for those keen on experiencing the platform’s functionality first-hand.