- Mar 18 • 1 year ago
The NetRefer Journey


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed libero tortor, sagittis ac nisi non, dapibus tempus est. Nulla facilisi. Phasellus in leo consequat, malesuada ipsum nec, imperdiet nisi. Phasellus lorem ipsum, sodales nec elementum a, egestas a libero. Donec consequat luctus dolor at viverra. Integer eget fermentum arcu. Fusce semper porttitor lacus quis pulvinar. Nunc non lorem vel ante placerat dapibus.
Morbi rutrum lacus ac risus suscipit, aliquam varius mauris auctor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras in felis finibus, posuere ipsum in, mattis odio. Aliquam egestas at tellus eget euismod. Vivamus lobortis tincidunt odio, eu sollicitudin sem pretium in. Suspendisse sit amet sem libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec pretium tortor vel pharetra tempor. Praesent vitae consequat nisl, lobortis fringilla sem. Pellentesque maximus nunc nec massa fringilla, id aliquam dui consectetur. Pellentesque a vulputate enim, eget dictum ipsum. Integer dignissim sem sit amet lectus auctor dapibus.

2018 Review & Audit
Raphael Arnold, C.E.O.
My inspiration derives from always wanting to improve things, leaving things in a better state than I found them. So, a lot of it revolves around efficiency, adding value, and making sure that there’s an equitable and fair environment to operate in.
Well, let’s say I’m slightly different… A lot goofier and fun as opposed to when I’m working, where I tend to be in a more serious mindset. Having kids, aged 10, 8 and 5, keeps me fun-loving and young. When I’m away from work, I’m pretty much always with my family, having fun and enjoying family life. That’s not to say I don’t have my serious moments too, but undoubtably I’m in a more relaxed state.
The same thing I was doing before NetRefer – helping businesses be better, do better, function better. I’ve always had a passion for business, especially as it relates to marketing and sales. I was captivated by TV adverts from a very young age, I remember memorising all the wording, jingles, practically everything. I’ve always understood that marketing is a key component to any business. Marketing drives sales, sales generate revenue, and revenue drives business. So, I would definitely still be operating in the same realm, helping businesses achieve success and profitability.
When I was getting started in iGaming in 1998, I was involved in developing and launching one of the first major affiliate programs in our industry, which I knew was going to be a thing of the future. After that, wherever I went, most Heads of Affiliates, Marketing and Finance in iGaming kept asking me to build them an affiliate program. I thought it would be a great opportunity to build a standardised product that is useful and valuable to businesses, and so NetRefer was born.
Regarding NetRefer’s longevity, we’ve always had a purpose to operate in a clear, fair and trusted manner. We enjoyed many successes and zero-to-hero stories, and if we made mistakes, we owned up to them and fixed them. We were always honest about the situation with our stakeholders, clients and employees. It’s really just about being in it for the long haul, and not trying to prioritise profit over people.
I wouldn’t call it a story but rather a very funny incident. Early on, we were invited to attend an affiliate summit conference in New York – somehow, we had gotten involved and we were there to present an award. Most of the attendees and presenters were obviously American, and the guy presenting in his American accent, introduced me and said; ‘Raphael Arnold from ‘NETREEFER!’ The funniest thing is that I thought “so much for all our branding efforts”, which immediately got me thinking and so I registered the name ‘NETREEFER’.
To make things worse, the name stuck. A lot of people were referring to our company as ‘NETREEFER’, and I thought that at some point in the future, we should really get into the cannabis business! Well who knows, maybe one day.

2019 Action Plan
Dexter Cutajar, Head of Commercial
My inspiration derives from always wanting to improve things, leaving things in a better state than I found them. So, a lot of it revolves around efficiency, adding value, and making sure that there’s an equitable and fair environment to operate in.
Well, let’s say I’m slightly different… A lot goofier and fun as opposed to when I’m working, where I tend to be in a more serious mindset. Having kids, aged 10, 8 and 5, keeps me fun-loving and young. When I’m away from work, I’m pretty much always with my family, having fun and enjoying family life. That’s not to say I don’t have my serious moments too, but undoubtably I’m in a more relaxed state.
The same thing I was doing before NetRefer – helping businesses be better, do better, function better. I’ve always had a passion for business, especially as it relates to marketing and sales. I was captivated by TV adverts from a very young age, I remember memorising all the wording, jingles, practically everything. I’ve always understood that marketing is a key component to any business. Marketing drives sales, sales generate revenue, and revenue drives business. So, I would definitely still be operating in the same realm, helping businesses achieve success and profitability.
When I was getting started in iGaming in 1998, I was involved in developing and launching one of the first major affiliate programs in our industry, which I knew was going to be a thing of the future. After that, wherever I went, most Heads of Affiliates, Marketing and Finance in iGaming kept asking me to build them an affiliate program. I thought it would be a great opportunity to build a standardised product that is useful and valuable to businesses, and so NetRefer was born.
Regarding NetRefer’s longevity, we’ve always had a purpose to operate in a clear, fair and trusted manner. We enjoyed many successes and zero-to-hero stories, and if we made mistakes, we owned up to them and fixed them. We were always honest about the situation with our stakeholders, clients and employees. It’s really just about being in it for the long haul, and not trying to prioritise profit over people.
I wouldn’t call it a story but rather a very funny incident. Early on, we were invited to attend an affiliate summit conference in New York – somehow, we had gotten involved and we were there to present an award. Most of the attendees and presenters were obviously American, and the guy presenting in his American accent, introduced me and said; ‘Raphael Arnold from ‘NETREEFER!’ The funniest thing is that I thought “so much for all our branding efforts”, which immediately got me thinking and so I registered the name ‘NETREEFER’.
To make things worse, the name stuck. A lot of people were referring to our company as ‘NETREEFER’, and I thought that at some point in the future, we should really get into the cannabis business! Well who knows, maybe one day.

2020 Team Dynamic:
Charlie Williams, Head of Business Operations
My inspiration derives from always wanting to improve things, leaving things in a better state than I found them. So, a lot of it revolves around efficiency, adding value, and making sure that there’s an equitable and fair environment to operate in.
Well, let’s say I’m slightly different… A lot goofier and fun as opposed to when I’m working, where I tend to be in a more serious mindset. Having kids, aged 10, 8 and 5, keeps me fun-loving and young. When I’m away from work, I’m pretty much always with my family, having fun and enjoying family life. That’s not to say I don’t have my serious moments too, but undoubtably I’m in a more relaxed state.
The same thing I was doing before NetRefer – helping businesses be better, do better, function better. I’ve always had a passion for business, especially as it relates to marketing and sales. I was captivated by TV adverts from a very young age, I remember memorising all the wording, jingles, practically everything. I’ve always understood that marketing is a key component to any business. Marketing drives sales, sales generate revenue, and revenue drives business. So, I would definitely still be operating in the same realm, helping businesses achieve success and profitability.
When I was getting started in iGaming in 1998, I was involved in developing and launching one of the first major affiliate programs in our industry, which I knew was going to be a thing of the future. After that, wherever I went, most Heads of Affiliates, Marketing and Finance in iGaming kept asking me to build them an affiliate program. I thought it would be a great opportunity to build a standardised product that is useful and valuable to businesses, and so NetRefer was born.
Regarding NetRefer’s longevity, we’ve always had a purpose to operate in a clear, fair and trusted manner. We enjoyed many successes and zero-to-hero stories, and if we made mistakes, we owned up to them and fixed them. We were always honest about the situation with our stakeholders, clients and employees. It’s really just about being in it for the long haul, and not trying to prioritise profit over people.
I wouldn’t call it a story but rather a very funny incident. Early on, we were invited to attend an affiliate summit conference in New York – somehow, we had gotten involved and we were there to present an award. Most of the attendees and presenters were obviously American, and the guy presenting in his American accent, introduced me and said; ‘Raphael Arnold from ‘NETREEFER!’ The funniest thing is that I thought “so much for all our branding efforts”, which immediately got me thinking and so I registered the name ‘NETREEFER’.
To make things worse, the name stuck. A lot of people were referring to our company as ‘NETREEFER’, and I thought that at some point in the future, we should really get into the cannabis business! Well who knows, maybe one day.

2021 Lift & Shift
Mark Scerri Pace, Head of Product Delivery
My inspiration derives from always wanting to improve things, leaving things in a better state than I found them. So, a lot of it revolves around efficiency, adding value, and making sure that there’s an equitable and fair environment to operate in.
Well, let’s say I’m slightly different… A lot goofier and fun as opposed to when I’m working, where I tend to be in a more serious mindset. Having kids, aged 10, 8 and 5, keeps me fun-loving and young. When I’m away from work, I’m pretty much always with my family, having fun and enjoying family life. That’s not to say I don’t have my serious moments too, but undoubtably I’m in a more relaxed state.
The same thing I was doing before NetRefer – helping businesses be better, do better, function better. I’ve always had a passion for business, especially as it relates to marketing and sales. I was captivated by TV adverts from a very young age, I remember memorising all the wording, jingles, practically everything. I’ve always understood that marketing is a key component to any business. Marketing drives sales, sales generate revenue, and revenue drives business. So, I would definitely still be operating in the same realm, helping businesses achieve success and profitability.
When I was getting started in iGaming in 1998, I was involved in developing and launching one of the first major affiliate programs in our industry, which I knew was going to be a thing of the future. After that, wherever I went, most Heads of Affiliates, Marketing and Finance in iGaming kept asking me to build them an affiliate program. I thought it would be a great opportunity to build a standardised product that is useful and valuable to businesses, and so NetRefer was born.
Regarding NetRefer’s longevity, we’ve always had a purpose to operate in a clear, fair and trusted manner. We enjoyed many successes and zero-to-hero stories, and if we made mistakes, we owned up to them and fixed them. We were always honest about the situation with our stakeholders, clients and employees. It’s really just about being in it for the long haul, and not trying to prioritise profit over people.
I wouldn’t call it a story but rather a very funny incident. Early on, we were invited to attend an affiliate summit conference in New York – somehow, we had gotten involved and we were there to present an award. Most of the attendees and presenters were obviously American, and the guy presenting in his American accent, introduced me and said; ‘Raphael Arnold from ‘NETREEFER!’ The funniest thing is that I thought “so much for all our branding efforts”, which immediately got me thinking and so I registered the name ‘NETREEFER’.
To make things worse, the name stuck. A lot of people were referring to our company as ‘NETREEFER’, and I thought that at some point in the future, we should really get into the cannabis business! Well who knows, maybe one day.

2022 Data is King
Raphael Arnold, C.E.O.
My inspiration derives from always wanting to improve things, leaving things in a better state than I found them. So, a lot of it revolves around efficiency, adding value, and making sure that there’s an equitable and fair environment to operate in.
Well, let’s say I’m slightly different… A lot goofier and fun as opposed to when I’m working, where I tend to be in a more serious mindset. Having kids, aged 10, 8 and 5, keeps me fun-loving and young. When I’m away from work, I’m pretty much always with my family, having fun and enjoying family life. That’s not to say I don’t have my serious moments too, but undoubtably I’m in a more relaxed state.
The same thing I was doing before NetRefer – helping businesses be better, do better, function better. I’ve always had a passion for business, especially as it relates to marketing and sales. I was captivated by TV adverts from a very young age, I remember memorising all the wording, jingles, practically everything. I’ve always understood that marketing is a key component to any business. Marketing drives sales, sales generate revenue, and revenue drives business. So, I would definitely still be operating in the same realm, helping businesses achieve success and profitability.
When I was getting started in iGaming in 1998, I was involved in developing and launching one of the first major affiliate programs in our industry, which I knew was going to be a thing of the future. After that, wherever I went, most Heads of Affiliates, Marketing and Finance in iGaming kept asking me to build them an affiliate program. I thought it would be a great opportunity to build a standardised product that is useful and valuable to businesses, and so NetRefer was born.
Regarding NetRefer’s longevity, we’ve always had a purpose to operate in a clear, fair and trusted manner. We enjoyed many successes and zero-to-hero stories, and if we made mistakes, we owned up to them and fixed them. We were always honest about the situation with our stakeholders, clients and employees. It’s really just about being in it for the long haul, and not trying to prioritise profit over people.
I wouldn’t call it a story but rather a very funny incident. Early on, we were invited to attend an affiliate summit conference in New York – somehow, we had gotten involved and we were there to present an award. Most of the attendees and presenters were obviously American, and the guy presenting in his American accent, introduced me and said; ‘Raphael Arnold from ‘NETREEFER!’ The funniest thing is that I thought “so much for all our branding efforts”, which immediately got me thinking and so I registered the name ‘NETREEFER’.
To make things worse, the name stuck. A lot of people were referring to our company as ‘NETREEFER’, and I thought that at some point in the future, we should really get into the cannabis business! Well who knows, maybe one day.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed libero tortor, sagittis ac nisi non, dapibus tempus est. Nulla facilisi. Phasellus in leo consequat, malesuada ipsum nec, imperdiet nisi. Phasellus lorem ipsum, sodales nec elementum a, egestas a libero. Donec consequat luctus dolor at viverra. Integer eget fermentum arcu. Fusce semper porttitor lacus quis pulvinar. Nunc non lorem vel ante placerat dapibus.
Morbi rutrum lacus ac risus suscipit, aliquam varius mauris auctor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras in felis finibus, posuere ipsum in, mattis odio. Aliquam egestas at tellus eget euismod. Vivamus lobortis tincidunt odio, eu sollicitudin sem pretium in. Suspendisse sit amet sem libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec pretium tortor vel pharetra tempor. Praesent vitae consequat nisl, lobortis fringilla sem. Pellentesque maximus nunc nec massa fringilla, id aliquam dui consectetur. Pellentesque a vulputate enim, eget dictum ipsum. Integer dignissim sem sit amet lectus auctor dapibus.
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