- Jan 19 • 11 months ago
NetRefer Joins Forces with Rising Superstar 22Bet
NetRefer welcomes 22Bet to our portfolio of valued clients. This Curacao-based iGaming wonder, with licenses from Curacao and UKGC, is owned by TechSolutions Group Limited. 22Bet has gone from establishing themselves in 2018 to today becoming an up-and-coming sensation in a very short time span. NetRefer is proud to be a part of their marketing strategy in taking their Sports Book and Casino offerings into the affiliate marketing industry.
22Bet have established an ever-growing foothold in Europe, while also rapidly making a name for themselves in the emerging African market, in countries such as Kenya, Uganda, Nigeria, Tanzania and Ghana. They pride themselves on offering over a 1,000 sports events daily, with over 30 types of markets for every event. Their eye for innovation shines through. One clear example is that they support a whopping total of 26 cryptocurrencies for customers to choose from when selecting payment methods.
Testament to 22Bet’s focused marketing strategy in Africa is their recent partnership with European football giants, Paris Saint-Germain, as the official African online betting partner.
Olatunji Idowu, Director of 22BET Africa commented: “We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So, this partnership is a perfect match”.
22Bet’s professionalism and focus were dually match by NetRefer’s seamless onboarding process. Technical deployment was achieved by working closely with 22Bet’s I.T. team to oversee installation, configuration, and testing. Followed by careful consideration of 22Bet’s business requirements and operational needs, our Solution Consultants then recommended and implemented 19 add-ons to meet 22Bet’s Sports Book and Casino offering objectives.
Upon Going-Live, NetRefer’s Academy, our very own knowledge-based library, was made available. Live and e-Learning, training and certification were overseen by our User Experience Team, taking beginners to expert users. Even after 22Bet went live, NetRefer remains an active partner. A dedicated, Account Manager is appointed to 22Bet. Handling all commercial matters, operational and strategic project requests, together with the day-to-day communication. Meanwhile, our User Success Team, is ready to receive and solve any issues which may arise.
Karina Miller, who spearheads 22Bet’s PR program, states that; “being a long-term partner, NetRefer has proven time and again to be the most reliable and suitable platform for our brand. NetRefer’s expertise makes the problem-solving process seamless and easy to follow, and their quick response time nips any arising issues in the bud. We recommend NetRefer because it’s a well-functioning system and helpful support rolled into one, making it the best choice.”
Charlie Williams, Head of Business Operations at NetRefer, commented that; “22Bet is an operator who’s quickly emerging in the industry – especially in next-gen., emerging African market. We’re honoured they’ve chosen NetRefer as their Affiliate Marketing Platform. We’re committed to assisting them throughout their journey, and we believe we will grow stronger together as partners.”
Sign up to join 22Bet’s Affiliate Program for a truly lucrative partnership.
Check-out 22Bet’s regional websites to find out each one’s unique offer: