NetRefer's performance marketing platform reviewed by
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NetRefer get reviewed by, took a look at NetRefer‘s Performance Marketing Platform and offered their thoughts on the award winning product.

An online review site normally reviewing mobile casinos, online casinos, new slots and the best games, Slotsquad is the place to go if you want to find up to date bonuses and the latest casino offers for UK players. The following text is the view offered by Caroline Isherwood, Slotsquads Leading Games Analyst/Marketing Manager of NetRefer’s Performance Marketing Platform.


An affiliates closest ally, working smart with the NetRefer Performance Marketing Platform!

As an affiliate within the gaming industry, time is not something you mess around with. Add to that the UK market, compliance and trying to keep up with the latest products, that time is almost spent. This is my first real complement of the NetRefer performance marketing platform, it saves time. At Slotsquad and like many other businesses, a ticking clock is your greatest enemy. Thankfully, an affiliates closest ally is combat ready when it comes to click-through rates. It’s called NetRefer.

When I first started out in online marketing, I was very much a front of house salesperson. I was knocking on doors without thinking about who was inside, the location of the house or whether anyone was even at home. And most importantly, I had no record of yesterday’s sales pitches. I could have been knocking on the same houses over and over again. I’m talking about the internet, knowing where you’ve been, who answers, who buys and ultimately, how to repeat the process. It took a long time for me to realise that history and results are everything in online marketing.

Working with the NetRefer performance marketing platform for the first time was an affiliates time machine. It could only go back, but it was good enough to change the future. I worked closely with staff members and at this point began using results to save time. The dashboard for this product is one of the most useful marketing aids we’ve ever used at Slotsquad.

Monday’s became our statistics race and by the dashboard function alone, we would cross-examine CTR results on our strongest brands. By using this function on our products backed by NetRefer, we re-aligned our brand placements and improved CTR across the board.

If you get that right, the other metrics are like dominoes. What I like about NetRefer is the immediate picture of your marketing strategy.

We’ve used numerous performance trackers in the past and still do, but this one is a strike of lightning in comparison. The NetRefer performance marketing platform is a thousand words in the blink of an eye, and that’s just from the initial dashboard. I can tell which strategies are not working and see where hours could be wasted from the initial interface screen alone.

Dig deeper and you’ll find true value in this software. Campaigns are the ultimate tab on your NetRefer menu. It’s useful to note signups, count customers and track revenue, but market source is key. I tell my staff that Campaigns are the meals on the menu, lots of orders tonight, more ingredients needed tomorrow. But it’s making sure you know which campaigns work, this is the most powerful concept of NetRefer used by my organisation. At one point I was throwing away money into a pay per click strategy that I realised was worthless after NetRefer campaign analysis.

As an affiliate marketing professional, I treat campaigns like slices of cake. It’s one thing to use banners, directed marketing material and advertised content, but another to see how that works alongside your brand. I won’t go into too much detail, but we use a half-split method at Slotsquad knowing that 50% of what we do is in the bottom half.

NetRefer allows us to focus on the top half, and although that might sound simple, it would take weeks to work it out on our own. The smartest way to use NetRefer in my view is by tailor-making your campaign and tweaking on a weekly basis. I mentioned increased CTR earlier and that ties in here.

Other impressive traits include a mobile-responsive platform and that’s invaluable given iGamings chartered course. In terms of mobile capability, the NetRefer performance tool is the most optimised for any handheld device. This is nothing overly clever, but more the simplicity of big numbers and a well-optimised interface. I will often use long train commutes for strategic assessment of daily activity, easy when you’re using NetRefer.

Lastly, there is nothing more intriguing than statistics. When I first checked my overnight stats for a website many years ago, it became a ten-minute habit. Thankfully I’ve realised that time is better spent making your stats than checking them, NetRefer will help with your stats. Not just by counting clicks, but by tracing their origin, tracking progress and directing your attention where it should be, on the customer.

By using NetRefer, I’ve learned how to save time, use time and work with results. I remember the days when I would hope for signups and customers, now I look out for them.


By Caroline Isherwood – Lead Games Analyst / Marketing Manager


For further information about NetRefer solutions kindly contact:

Business Development: +356 2767 3337 or

NetRefer to attend ICE Africa



Johannesburg is the second largest city in Africa, with more than 3 million people calling this bustling metropolis home. Joburg, or Jozi as some prefer to call it, offers visitors an experience as unique and diverse as the city itself. Whether you are on business, in search of a cultural encounter, an adrenaline rush or simply want to relax and unwind for a few days, the city of Johannesburg has everything you’re looking for and more!


OR Tambo International Airport is located 20km from the city centre. Direct flights to and from a large number of domestic and international destinations, including cities in Europe, South America, Asia and elsewhere on the African continent, are available. The airport’s passenger terminals have recently been reconfigured and expanded, extra car parking has been created and the road network upgraded. The airport’s facilities include banks, bureaux de change, ATMs, VIP lounges, shops, a tourist information office, conference rooms and a post office. There are also several restaurants and bars in the terminal buildings.


Taxis are available from the airport; travellers are advised to use only registered metered taxis. Specific hotel shuttle services are also available; however, travellers are advised to pre-arrange this service via their hotel or travel agent. A rapid-rail train network (known as the Gautrain) also provides services between the airport and Sandton in northern Johannesburg –


Dialling codes

  • International country code: +27 (0)
  • City code: 11

Emergency numbers

  • Police: 10111
  • Ambulance: 10177
  • Fire: 10111
  • Local Fire Service: +27 (0) 11 375 5911

Time zone

  • GMT +2 hours


  • 230 volts AC, 50 Hz.
  • Socket type: M



South Africa’s currency is the South African rand (ZAR). One rand is divided into 100 cents. Notes are in denominations of 10, 20, 50, 100 and 200 rand. Coins are available in denominations of 1, 2 and 5 rand, and 10, 20 and 50 cents.


The South African rand is the only currency accepted in the country. Foreign currency can be exchanged at authorised banks and bureaux de change throughout the city or at the airport.


Banks can be found throughout Johannesburg and many accept foreign bank cards. ATMs are widely available at banks, in shopping centres, at fuel stations and popular tourist spots, and operate on a 24-hour basis.


Johannesburg has adequate medical infrastructure, with several major private and public hospitals available. It should be noted that private medical institutions, which generally offer a better standard of care than public facilities, are expensive and will not usually treat patients without proof of comprehensive medical insurance. Furthermore, many medical practitioners expect upfront payment for their services. Travellers are advised to obtain comprehensive travel and medical insurance prior to departure. Pharmacies are also widely available in the city, and these are generally well stocked. Johannesburg has few specific health concerns and no inoculations are needed. Tap water is considered safe to drink in the city.


Sandton City Sandton is an affluent area situated in the Johannesburg Municipality, Gauteng, South Africa. Home to some of the most recognisable and reputable retail brands thanks to the construction of Sandton City, one of Africa’s most prestigious shopping centres. Sandton City offers the complete retail experience from shopping global brands to enjoying a slice of local milk tart.

Situated in the prestigious Sandton Central Management District in northern Johannesburg, Sandton City is conveniently located within walking distance of the Sandton Gautrain station and within easy access from highways and main roads within Sandton CBD.

With more than 300 leading local and international retailers, Sandton City is a one-of-a-kind premier fashion and leisure destination. It’s an energetic hub of Afro-cosmopolitan glamour – international shopping with South African flair.


A towering sculpture of South Africa’s favourite son holds court over Nelson Mandela Square. One of the largest open public spaces in the country, the Square adjoins the renowned Sandton City complex. This European styled piazza commemorates heritage and celebrates international style with the warmth of African hospitality. It draws a cosmopolitan society to its sidewalk cafes, some of the finest restaurants in South Africa and over 88 exclusive stores. The 1,000sqm Square serves as a stage for a host of local and international prestigious events. There is always a song or a dance in the air at the Square.


If you would like to set up a meeting to discuss how NetRefer can enhance your marketing ecosystem at ICE AFRICA, or if you would like to learn more about NetRefer’s solutions, please contact:

Business Development: +356 2767 3337 

Or sales:

SBC Awards shortlist NetRefer for Best Acquisition Partner


The SBC Awards, now in their Fifth year of recognising operators, affiliates and suppliers across all the major iGaming disciplines, have shortlisted NetRefer for one of their prestigious 38 awards. Taking place in the Artillery Garden at the HAC London, the event promises a fantastic way to end the year with a glamorous awards dinner gala including a three-course meal, champagne reception and disco themed after party for the 700 attendees.

With 20 of the 38 SBC Awards categories designated for supplier awards and judging for these undertaken by a handpicked panel from the cream of the industry, NetRefer will be looking to get noticed as one of the ground-breaking entries. A recent iGaming idol award for customer service and being shortlisted for the ‘Best Acquisition and Retention partner’ is a sure-fire sign that they are doing things right.

NetRefer is a company with purpose. An award-winning Performance Marketing Software company founded in Malta in 2005; A joint venture between a marketing firm and a software development firm, it rapidly became widely recognised as the provider of the most complete and trusted affiliate marketing software in industries including Forex, Finance, and option trading verticals with particular focus on iGaming.

NetRefer’s software enables iGaming businesses to reliably manage, optimise and control their performance marketing programs. With a negotiated and predictable monthly fee, operators can readily achieve lower acquisition costs and increase their customers lifetime value.

The scalability, stability and security of NetRefer’s product suite are ensured by world class data centres in London and Hong Kong, an infallible disaster recovery plan, their own content delivery network (CDN) and full data backups supported by 24/7 monitoring and management.

Using the latest web technologies, the product offers an unrivalled features list with continuous free upgrades. Integration with Iovation for fraud prevention, mobile application tracking for different providers and automated payment gateways all contribute to the robustness of the suite of products which are also fully GDPR compliant.

For further information about NetRefer solutions kindly contact:

Business Development: +356 2767 3337 or

NetRefer to attend ICE Africa


NetRefer, riding high on a raft of recent successes, (ACQ5, EBA, EGR B2B Awards and more recently iGaming Idol’s Customer Service Idol of the year Award) are pleased to confirm their attendance at the ICE AFRICA event.

This will be the first time the ICE brand has been extended beyond its London home to host the first gaming event that will bring the whole African Gaming Continent together. ICE Africa will be an event where the gaming industry can meet, network, see the very latest gaming innovations, share best practice and progress in a strategic and sustainable manner.

Already having a commercial presence in Africa, NetRefer’s CEO Raphael Arnold has decided to underline his loyalty to the country he originates from by sending two of his dedicated team to further strengthen NetRefer’s bond with the continent, be a part of Africa’s first Gaming event and explore opportunities for further expansion.

Head of Commercial Development Dexter Cutajar, and Business Development Executive Steven Paton will be taking their ‘A’ game and looking to engage with clients from across the 21 African Nations represented. With the diversity of growth across various sectors, Gaming is in a prime position to take advantage of the African dream. NetRefer aim to help Africa’s gaming industry realise this dream with their Performance Marketing Solutions.

If you would like to set up a meeting to discuss how NetRefer can enhance your marketing ecosystem at ICE AFRICA, or if you would like to learn more about NetRefer’s solutions, please contact:

Business Development: +356 2767 3337