ICE & LAC 2018: The Rise of Performance Marketing

NetRefer showcases its unified performance marketing ecosystem of products and services at ICE & LAC 2018.

[MALTA – EUROPE] NetRefer, the leader in the provision of unified performance marketing exhibited at the ICE Totally Gaming show and visiting the London Affiliate Conference this year to promote and offer their unified performance marketing ecosystem of products and services. The three core products demonstrated at these events are as follows;

  1. Performance Marketing Platform

An automated marketing solution delivering a complete unified view on the organisation’s performance marketing ecosystem. Using the latest technology, NetRefer’s performance marketing platform caters for the automation of the whole affiliate life cycle from affiliate signup to CRM management, media serving, accurate tracking, customer reporting, finance & rewards management up to direct automated payments to affiliates.

  1. The Performance Marketing Intelligence

NetRefer’s self-service business intelligence platform enables users to make faster, well-informed decisions based on a 360-degree view of their data. Users are promptly notified of new trends, enabling them to drill-down, compare and convert more customer by driving key business KPIs.

  1. Loyalty & Gamification

The Loyalty and Gamification platform drives customer brand loyalty and retention, increases customer lifetime value and helps drive desired behaviour. This platform will help reduce churn and create recurring revenue stream by tracking campaign costs and providing an easy to use levelling, badges and point system while the customer is playing. By bringing game mechanics to campaign management, affiliate management and performance marketing; advanced customer tagging and gamification analytics makes it easier for marketers to segment and personalise as seen fit; distinguishing themselves from competitors.

Thomas Mahoney, Head of Marketing at NetRefer said – “The team behind the ICE Totally Gaming show and the London Affiliate Conference continue to outdo themselves when bringing the biggest names in the industry under one roof. ICE and LAC gave NetRefer the chance to reach new operators and businesses from across the globe that need a unified performance marketing ecosystem integrated within their platform. We believe there is definitely a rise in the performance marketing sphere.”

About NetRefer

NetRefer is the industry leader in the provision of Unified Performance Marketing. NetRefer powers the most successful and high-volume partner programs through a centralized and scalable platform of products; driving effective engagement, conversion and retention.

For further information about NetRefer’s solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

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Imperva Protects NetRefer

NetRefer deploys Imperva Incapsula for Improved Website Security with Comprehensive DDoS and Web Application Firewall Protection

Malta – Feb. 15, 2018Imperva, Inc. (NASDAQ: IMPV), a cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments, today announced that NetRefer, a leading provider of performance marketing software, is using the Imperva Incapsula service to protect its website from cyberattacks. NetRefer deployed the Incapsula service across its customer-facing websites to ensure protection from malicious attacks using the service’s Web Application Firewall (WAF) feature.

NetRefer provides performance marketing software that helps companies automate their entire affiliate life cycles, from enrolment through CRM management, tracking, finance and rewards management, payments, and more.

While NetRefer had DDoS protection from its hosting environment, it was extremely limited in its ability to scrub traffic, and it lacked a WAF. In addition, the hosting environment was not able to provide the kind of cross-platform visibility that NetRefer’s IT team needed to enable them to see and fix problems early on.

After investigating various solutions, and consulting a leading market research firm’s report on Web Application Firewalls, the NetRefer IT team found Incapsula to be the only cloud-based WAF that met its requirements of being easy to use, able to keep downtime to a minimum, and fully scalable, fast and reliable.

Christian Cutajar, IT manager for NetRefer said – “Being able to identify threats and block them on the fly is critical. By strengthening our security, we can show our clients that their data is safe.”

Since deploying Incapsula, NetRefer can now route its traffic at the DNS level instead of dealing with multiple on-premise devices. This allows them to focus on moving towards a Platform-as-a-Service (PaaS) solution for the long term.

More importantly, the DDoS mitigation service protects their systems from continuous attacks. It also provides the increased visibility they need to find and deal with potential security threats and malicious activity before they become serious problems.

“We now have a granular view of events and traffic across all our environments,” continued Cutajar. Incapsula has significantly improved our security posture and reduced downtime by fending off attacks. My IT team now knows when there are attempts to access protected resources on our website, such as SQL injection requests on NetRefer’s clients’ front-end systems and XSS on specific page parameters.”

“Securing our core services and avoiding system hijacking is absolutely critical. Investing in a solution that gives us, and our customers, peace of mind is a must, and we’ve found that with Incapsula,” concluded Cutajar.

While NetRefer engaged Imperva to solve their DDoS mitigation needs with the Incapsula service, they also achieved a significant performance benefit by activating the Incapsula Content Delivery Network. “We saw a 50 percent performance improvement on our site after turning on the Incapsula CDN,” said Cutajar.

“Performance is of utmost importance to NetRefer, and Imperva Incapsula with its scalability and comprehensive cyber security protection is the ideal offering for its platform-as-a-service solution,” said Terry Ray, CTO for Imperva. “NetRefer can keep its customers’ data safe while improving performance and visibility at the same time.”

Imperva Incapsula is a cloud-based WAF delivered as a service that enables customers to protect websites and increase their performance, improve end-user experiences and safeguard web applications and their data from attack. Incapsula has robust WAF capabilities that can thwart web attacks, DDoS mitigation to ensure access to online business assets, a content delivery network to optimize and accelerate web traffic, and a load balancer to maximize the potential of web environments.

About Imperva

Imperva® is a leading cybersecurity company that delivers best-in-class solutions to protect data and applications – wherever they reside – on-premises, in the cloud, and across hybrid environments. The company’s Incapsula, SecureSphere, and CounterBreach product lines help organizations protect websites, applications, APIs, and databases from cyberattacks while ensuring compliance. Imperva innovates using data, analytics, and insights from our experts and our community to deliver simple, effective and enduring solutions that protect our customers from cybercriminals. Learn more at www.imperva.com, our blog, or Twitter.

© 2018 Imperva, Inc. All rights reserved. Imperva, the Imperva logo, CounterBreach, Incapsula, SecureSphere, ThreatRadar, and Camouflage along with its design are trademarks of Imperva, Inc. and its subsidiaries.

About NetRefer

NetRefer is the industry leader in the provision of Unified Performance Marketing. NetRefer powers the most successful and high-volume partner programs through a centralized and scalable platform of products; driving effective engagement, conversion and retention. Learn more at www.netrefer.com.

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

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InTouch Partners Launches Affiliate Programme with NetRefer

Leading casino affiliate programme, InTouch Partners at www.intouchpartners.com, has announced its partnership with NetRefer, allowing the casino’s associated brands to take advantage of NetRefer’s market leading Unified Performance Marketing platform.

InTouch Partners is the affiliate programme for UK-based eGaming specialist InTouch Games, which produces exclusive slots, casino and bingo games for its own popular casino brands mFortune at www.mfortune.co.uk, PocketWin at www.pocketwin.co.uk, and Mr Spin at www.mrspin.co.uk with a new flagship brand launching in early 2018.

Producing all their exclusive slots, casino, and bingo games in-house means all of InTouch’s brands offer a premium experience that players won’t be able to enjoy anywhere else – with affiliates benefitting from an engaged traffic that are seeking something they can’t get elsewhere.

Using NetRefer’s programme InTouch Partners will be able to undergo enhanced management of their affiliate marketing, with benefits sweeping across online and offline channels.

InTouch Games Statement

InTouch Games said: “With three market-leading casino brands, all of which offer exclusive games that players won’t enjoy anywhere else, we’re really looking forward to take advantage of NetRefer’s affiliate solutions. We’re confident that this partnership will result in massive benefits for our affiliates, both new and old, and we’re delighted to unlock the capability to highlight marketing performances across multiple channels through one unified platform.”

NetRefer Statement

NetRefer said: “We look forward to having InTouch Games, one of the UK’s most prominent operators which offers a superb service and experience launch their affiliate platform with our software. Utilizing our cutting-edge technology and experience in the industry we will provide InTouch Partners with a complete unified view on their performance marketing ecosystem.”

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com