Conferences and events are held weekly, monthly and annually, where people meet up and discuss topics related to your industry. Conferences and events are great ways to learn and sharpen your skills nowadays.

 Broaden Your Knowledge

Attending a conference gives you the opportunity to ask experts that are speaking any questions you might have or any advice you would like. This will help you to broaden your knowledge. Sometimes watching someone respectful in the industry will have an impact on you whether it you’re listening to someone who has a successful business. Conferences might also inspire you with new ideas and make your work more effective.

Networking Opportunities

Social media keeps people in the same peers connected however there is no such thing to meeting someone in real life. New relationships are made and existing ones are strengthened.

New Tips

Conferences help to deliver the best and most recent content possible. New ideas will be transmitted which will help in improving the approach.


What better way to socialise with like-minded individuals? These can be used as an opportunity to get yourself away from the office and learn something new.

Investing in Yourself

Admitting that you’re worth things and the willingness to learn new things that can improve your performance. It is like you’re investing in your own growth.

Investing in your Business

Sometimes these events can work out to be expensive if you consider the flight tickets, accommodation, meals, time away from office so on and so forth however this is a way to allow your employees and yourself to gain confidence in their abilities which will serve as an investment to the company.


Devices for internet access are on the rise world-wide. It’s no surprise many platforms/sites are turning to new display formats. It’s becoming clear that one size no longer fits all.

Many companies are adapting to creating an entirely unique mobile experience where users do not need to scroll or zoom. Most mobile sites cut out less relevant information and are optimised around action. It is all about working around the users’ needs and how to maximise their experience. This creates a trouble-free access to information, quick links to actions and easy visual layout.

How can we create an experience that fits all devices?
Responsive. A responsive design provides a more completed approach to online practices. Responsive enables a website to adapt its layout to device-specific requirements with content, layouts and images automatically resize to fit screen.


At the heart of every online community management decision is your customers. You want to build something that your customers will use and enjoy using it. A mobile platform helps making their experience simple and rewarding. The goal here is to keep your customers engaged as much as possible.

Stay Tuned for more information…


The element of success when launching an affiliate programme relies on how well you work with affiliates who will work hard to escalate your sales.

”How do you identify where to find good affiliates to promote your partner program? How can an operator recruit affiliates into his partner program in order to increase his revenues?    From which websites can you recruit them? Is it worth spending all marketing budget and efforts in affiliate conferences?”

Finding targeted, motivated affiliates is your first order of business. They key is to think like an affiliate. Recognize that they are your partners and reward them accordingly. Before you start recruiting affiliates make sure all your marketing channels are performing well. This will help you earn affiliates loyalty.
Sometimes finding your own affiliates is the best way. However there are other effective ways which can help you out:


Search Engines: Spend some time studying on search engine results for your key words. Get a list of websites coming up with your keywords and approach the webmasters offering them collaboration. Most of the affiliates you contact would have already been engaged in promoting other affiliate programs. This works out for the best for you as they will be familiar with various rewarding options used in the industry.

Social Media: try spending some time on social media searching for affiliates. Social following and newsletters subscribers can give you an idea of the audience size. Studies indicate that the use of social media channels varies from country to country heavily depending on linguistic aspects and culture, therefore it’s worth researching the social media specifics of the market which interests you.


Conferences and Events: Every few months there is a great number of industry events and conferences. Focus on those which suit your company the most. Special attention is worth paying to global events spread throughout the year. These gather a great number of Operators and affiliates from various markets and industry verticals, under one roof.


Competitors: Look into which affiliates are promoting your competitors’ products and try offering them the opportunity to earn more with your software than the products of your competitors.

It is important to keep your affiliates updated with the latest promotions or recent enhanced features of your affiliate program. Posts and blog posts on social media are effective as you make the affiliate feel valuable and part of the business.

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Jackpot Palace Casino is excited to launch their affiliate programme on NetRefer’s award winning software.

Founded in 1998, Jackpot Palace Casino offers over 650 different and entertaining games together with live games and casino.

Through this partnership, NetRefer will assist Jackpot Palace Casino to further grow their online business which is an objective for NetRefer’s online gaming partners.



As time goes on we notice a great increase in the number of companies giving more attention to performance marketing.
Performance Marketing can be applied to almost any industry – dating, gaming (bingo, casino, poker, sports betting), forex, binary etc.

Here are some elements that will help you improve your marketing efforts:


clipart_of_25029_smjpg_2Good Product or Service
The strength of the product or service you are using is the foundation for your entire performance marketing strategy. The stronger your product is the greater the potential to achieve your marketing goal. Your product offering has to have a unique selling point. Remember a competitor’s offerings are always just a click away.

Competitor Analysis
It is important to level your offer with that of your competitors. Profiling your competitor will reveal the key strengths and weakness.


Experienced Affiliate Management team
An experienced manager will guide affiliates to achieve success by mentoring and advising on the set of available tools they can utilise in order to maximise their profit, in direct relation with operator’s success.

currencies-iconMicrosite that converts
The need for a professional looking microsite should be in your list of top priorities. The microsite landing page has to be striking and must clearly show the affiliate what you are offering in terms of reward plans, products, marketing tools and payments.


Optimised Landing Pages

Key points for a successful landing page consist in having a neat and clear structure, design to attract visitor’s attention and clarity.

Software to help you make the most of the performance marketing cyclenetrefer_icononly

Having a reliable marketing software, such as NetRefer’s software will automate all the vital steps of the affiliate marketing cycle. A reputable performance marketing software also caters to elements such as tracking as to identify any pattern of user behaviour, transparent reporting when it comes to customer tracking, revenue calculations – displaying view and click in real time, affiliate management – categorizing affiliates by placing them into different groups based on their country, language or the amount of revenues they generate and Competitive Rewarding structure – applying different rewarding strategies based on each affiliate’s performance.

There is no formula to a complete and successful performance marketing software. Nevertheless, there are clearly a number of components one would need to consider.

button-1 For more information on how NetRefer can help you maximise your marketing performance.