NETREFER BEGINS ROLLOUT OF NEW PRODUCTS & SERVICES

MALTA 20th Feb 2017

Following the showcase of new products and services at ICE & LAC, NetRefer has begun the much anticipated rollout. This new product suite incorporates the NetRefer Refer, Review, Reward campaign with the aim of delivering enhanced customer acquisition, conversion and retention.

NetRefer Performance Marketing Intelligence (PMI)

PMI provides self-service intelligence, enabling users to make faster, well-informed decisions based on a 360-degree view of their data.

NetRefer’s partnership with Optinize

NetRefer’s clients can now track, monitor and adjust affiliate and customer journeys by running fully-fledged integrated email/SMS/campaigns.

NetRefer B2B Solution

B2B providers using the NetRefer white label affiliate platform can now view, contrast and compare the performance of their white labels from one single interface.

NetRefer Academy

NetRefer unveils its very own online academy aimed at being a force in the delivery of education in Performance Marketing – www.academy.netrefer.com

Customer Loyalty Product

The Customer Loyalty Product gives administrators the power to manage all manner of incentives, loyalty and gamification initiatives.

For further information, send an email to sales@netrefer.com to learn more about NetRefer and its Performance Marketing Management suite.

About NetRefer

NetRefer empowers you to drive profitable growth through its Unified Performance Marketing suite of tools, ensuring more effective customer acquisition, conversion and retention. NetRefer accelerates your Omni-channel customer acquisition strategies using NetRefer’s Unified Performance Marketing suite of tools. Gaining the ability to measure and manage Return on Marketing Investment globally on all your affiliate, SEM and Direct Media campaigns. Discover an even greater level of control and power with Performance Marketing Intelligence; featuring highly interactive dashboards, comprehensive reports and predicative analytics driven by machine-learning. NetRefer’s platform gives you the power to globally manage and measure all manner of incentives, loyalty and gamification initiatives. Driving overall engagement, growth and profitability of partners, customers and employees.

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

NETREFER LAUNCHES NEW PRODUCTS & SERVICES

MALTA 3rd Feb 2017

NetRefer, a global leader in Unified Performance Marketing, is launching exciting and innovative products and services at their ICE Stand N1-343 and LAC Stand K3. This new product suite encompasses the NetRefer; Refer, Review and Reward campaign with the aim of delivering enhanced customer acquisition, conversion and retention.

NetRefer Performance Marketing Intelligence (PMI)

PMI provides self-service intelligence, enabling users to make faster, well-informed decisions based on a 360-degree view of their data. All this is packaged into easy-to-use visual dashboards and reports that require no prior knowledge of AI or analytics.

Customer Loyalty Product

NetRefer’s new Customer Loyalty Product gives you the power to globally manage and measure all manner of incentives, loyalty and gamification initiatives. Driving overall engagement, growth and profitability of partners, customers and employees.

NetRefer’s partnership with Optinize

NetRefer’s clients can track, monitor and adjust affiliate and customer journeys by running fully-fledged integrated email/SMS/campaigns, thus implementing an optimized multi-channel marketing strategy.

NetRefer B2B Solution

B2B providers using the NetRefer white label affiliate platform can now view, contrast and compare the performance of their white labels from one single interface. The white labels get the benefits of the complete NetRefer platform while the B2B provider benefits from centralised, streamlined control.

NetRefer Academy

NetRefer unveils its very own online academy aimed at being a force in the delivery of education in Performance Marketing.   All courses and materials are provided in a dynamic and interactive e-learning platform. Join any of the self-paced courses found on www.academy.netrefer.com targeted at operators, affiliates and members of the marketing team.

About NetRefer

NetRefer empowers you to drive profitable growth through its Unified Performance Marketing suite of tools, ensuring more effective customer acquisition, conversion and retention. NetRefer accelerates your Omni-channel customer acquisition strategies using NetRefer’s Unified Performance Marketing suite of tools. Gaining the ability to measure and manage Return on Marketing Investment globally on all your affiliate, SEM and Direct Media campaigns. Discover an even greater level of control and power with Performance Marketing Intelligence; featuring highly interactive dashboards, comprehensive reports and predicative analytics driven by machine-learning. NetRefer’s platform gives you the power to globally manage and measure all manner of incentives, loyalty and gamification initiatives. Driving overall engagement, growth and profitability of partners, customers and employees.

For further information about NetRefer solutions kindly contact:

Business Development: +35627673337 or sales@netrefer.com

NETREFER UNVEILS CUSTOMER LOYALTY PRODUCT

MALTA 20th Jan 2017

NetRefer has rolled out a new customer loyalty product to address the most critical challenge in today’s competitive market:

How can I keep my customer-base loyal?

NetRefer’s customer loyalty product is the key. This revolutionary product introduces gamification to the existing NetRefer Performance Marketing platform. This will drive customer brand loyalty and retention, increase their lifetime value, and help drive desired behaviour.

This new product, currently in beta, will help instil a competitive environment between customers. With the ability to easily set up competitive leaderboards, customers will compete for rewards or fame; and with integrated levelling, badges, and other gamification elements, customers will be rewarded for their long term loyalty to the brand.

In additions, loyal customers will be given spendable loyalty points, which they can use on the company’s online gift shop – maintained through NetRefer’s platform, to receive physical or virtual rewards bridging the offline and online medium.

The customer loyalty product enables segmenting, analysing, targeting, and measuring of customers.

All these features are controlled using a simple, yet powerful interface. The operator can set up and fully customise the rules which govern the loyalty programme to meet their exact needs.

 “Gamification has been proven to drive customer loyalty and engagement,” says Mario Debono, R&D Manager at NetRefer. “We have designed this product from the ground up with this in mind – complete control in a simple package.

NetRefer will be showcasing several new products and services at ICE and LAC in February. We invite you to get in touch with our business development team on sales@netrefer.com to book a product demonstration at our stands.

About NetRefer

As the market leader in Unified Marketing Performance software and services, NetRefer adds value in helping companies of all sizes and industries run better and deliver real results. From Affiliate signup to Customer Acquisition and Retention, providing Media Management and AdServing supported by Business Intelligence – NetRefer empowers people and organizations to work together more efficiently. This is by using business insight more effectively to save costs whilst enjoying profitable revenue growth and staying ahead of the competition. NetRefer applications and services enable businesses to operate profitably, adapt continuously, and grow sustainably.

NETREFER LAUNCHES NEW MARKETING OPTIMISATION PRODUCT

MALTA 13th Jan 2017

NetRefer, a global leader in Performance Marketing, launches PMI (Performance Marketing Intelligence), its new marketing optimisation product.

PMI provides self-service intelligence enabling users to make faster, well-informed decisions based on a 360-degree view of their data. Users are promptly notified of new trends, enabling them to drill-down, compare and take action.

NetRefer’s data scientists built readily available machine learning models together with industry KPIs that enable self-service analytics. All this is packaged into easy-to-use visual dashboards and reports that require no prior knowledge of BI or analytics. PMI also frees its users from expensive data warehouses, BI tools and armies of data scientists.

PMI can smoothly be integrated to any platform and can deliver intelligence from day one.

“We’re delighted to offer our clients with a data-driven marketing optimisation product that can directly and positively affect their bottom line.” says Johan Zammit, Director of Strategic Projects at NetRefer. “We’ve injected years of industry experience in a product that brings the magic out of our clients’ data.”

NetRefer will be showcasing several new products and services at ICE and LAC in February. We invite you to get in touch with our business development team on sales@netrefer.com to book a product demonstration at our stands.

About NetRefer

As the market leader in Unified Performance Marketing software and services, NetRefer adds value in helping companies of all sizes and industries run better and deliver real results. From Affiliate signup to Customer Acquisition and Retention, providing Media Management and Ad Serving supported by Business Intelligence – NetRefer empowers people and organizations to work together more efficiently. This is by using business insight more effectively to save costs whilst enjoying profitable revenue growth and staying ahead of the competition. NetRefer applications and services enable businesses to operate profitably, adapt continuously, and grow sustainably.   

LAUNCH OF API MANAGEMENT SUITE

MALTA – EUROPE) NetRefer, a global leader in Performance Marketing platform, announces the launch of the NetRefer API Management Suite. A number of restful API components are now launched and form part of NetRefer’s powerful product portfolio. Such API components include the new Affiliate (Account) Sign-up component, which enables clients to step back from their static affiliate sign-up interfaces and utilizing the delivery of a more flexible and customizable signup process.

“Our clients realise, as we do, that business engagement with customers through the vast digital chain means that API management is now a business driven imperative. Delivering this new API management suite ensures that we future-proof our front-end technology enabling easier deployment of applications in a smart agile way. In accordance with technological advances and the needs of our Client base, NetRefer included the development of the Sign-up API as part of its product road map for the future. By developing this service,NetRefer moves away from the concept of a static Affiliate Sign-up form, offering flexible customisation options to our Clients while still ensuring that the same level and quality of data is imported into the NetRefer affiliate marketing system.”

Timothy Buttigieg, Chief Operations Officer (COO)

Contact our business development team on sales@netrefer.com for further information.

LAUNCH OF MOBILE APPLICATION TRACKING

(MALTA – EUROPE) NetRefer, a global leader in Performance Marketing platforms, announces the launch of Mobile Application Tracking integration. Today’s marketers use third party services to track mobile-related analytics. NetRefer not only offers a seamless data collection process but also the ability to reward based on data from mobile-tracked activities and the amalgamation of mobile data with NetRefer’s powerful reporting system in its administration platform and affiliate platform.

“With the newly introduced Mobile Application Tracking platform NetRefer can now combine real-time attribution & analytics notions from multiple providers into our existing platform to provide clients with the appropriate information promptly towards maximizing value and optimizing their ROI.”

Andrea Vassallo – Product Development Manager

“NetRefer’s cutting edge Mobile Application Tracking integration offers a complete solution to the operator and the affiliate. Such powerful integration will help to understand generated traffic better, set according rewards, adjust, monitor and track combined data.”

Neville Mangion – Product Owner

Contact our business development team on sales@netrefer.com for further information.

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1 UPGRADE 7 IMPROVEMENTS; THE NEW & IMPROVED NETREFER AFFILIATE PLATFORM

We’re very excited to announce our latest feature release aimed at increasing usability and making our customers’ lives just that little bit easier.

A new and enhanced version of the NetRefer Affiliate Platform rolled out the new features on the 5th of May. Here’s what our customers are now enjoying thanks to release 4.8.2:

1. Administrators within NetRefer will now be able to see the status of their campaign data transfer on the admin interface dashboard.

2. Reward refresh notification while the affiliate reward recalculations are running.

3. We have enhanced reporting and added more detail to statistics pertaining to negative revenue share.

4. The active media widget for affiliates: this widget is now click-able and directs to a new active media table in the media gallery

5. Our operators can now execute the transfer of customers, between affiliates, in bulk

6. Deep linking information tip can now be switched on or off from the settings

7. Login security upgrade, now with user lock based on the number of incorrect sign in attempts.

If you have any questions or require support using the new enhanced features do not hesitate to contact our support team on support@netrefer.com

Not a customer yet? Contact our business development team on sales@netrefer.com for a no obligation meeting to review our platform and its benefits to operators and their affiliates.

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FUNDAMENTALS OF AN EFFECTIVE MARKETING PERFORMANCE PROGRAM

As time goes on we notice a great increase in the number of companies giving more attention to performance marketing.
Performance Marketing can be applied to almost any industry – dating, gaming (bingo, casino, poker, sports betting), forex, binary etc.

Here are some elements that will help you improve your marketing efforts:

 

clipart_of_25029_smjpg_2Good Product or Service
The strength of the product or service you are using is the foundation for your entire performance marketing strategy. The stronger your product is the greater the potential to achieve your marketing goal. Your product offering has to have a unique selling point. Remember a competitor’s offerings are always just a click away.

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Competitor Analysis
It is important to level your offer with that of your competitors. Profiling your competitor will reveal the key strengths and weakness.

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Experienced Affiliate Management team
An experienced manager will guide affiliates to achieve success by mentoring and advising on the set of available tools they can utilise in order to maximise their profit, in direct relation with operator’s success.


currencies-iconMicrosite that converts
The need for a professional looking microsite should be in your list of top priorities. The microsite landing page has to be striking and must clearly show the affiliate what you are offering in terms of reward plans, products, marketing tools and payments.

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Optimised Landing Pages

Key points for a successful landing page consist in having a neat and clear structure, design to attract visitor’s attention and clarity.


Software to help you make the most of the performance marketing cyclenetrefer_icononly

Having a reliable marketing software, such as NetRefer’s software will automate all the vital steps of the affiliate marketing cycle. A reputable performance marketing software also caters to elements such as tracking as to identify any pattern of user behaviour, transparent reporting when it comes to customer tracking, revenue calculations – displaying view and click in real time, affiliate management – categorizing affiliates by placing them into different groups based on their country, language or the amount of revenues they generate and Competitive Rewarding structure – applying different rewarding strategies based on each affiliate’s performance.

There is no formula to a complete and successful performance marketing software. Nevertheless, there are clearly a number of components one would need to consider.


button-1 For more information on how NetRefer can help you maximise your marketing performance.

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SERVICES+ UPDATE

Our Services+ offering was launched at the beginning of this year geared towards NetRefer clients who wanted to avail themselves of extra performance management services and discounted rates.

The Dedicated Account Management (DAM) service is the most popular offering within the Services+ suite, helping clients to gain valuable and actionable  insight regarding the performance of their affiliate programs.

Clients that already enjoy this service benefit from regular and dedicated assistance of their NetRefer account manager, keeping a watchful eye on their key performance indicators and advising on the optimal configuration and use of the NetRefer software.

Due to the diverse operational aspects of each of the NetRefer clients, our DAM Team provide their clients with customized reporting based on data metrics that are pertinent to the client’s internal measurement models and business objectives.

A choice of three separate but configurable packages has been created to cater for a variety of business requirements, comprising of 10 value added components, including increased allocation of free user support hours, reduction in add-on costs, consultancy service, detailed reporting on client’s monthly KPI’s, regular onsite client meetings and much more.

Certain DAM package also includes a set of Business Intelligence reports, providing more granular analysis of the affiliate program performance based on such KPIs as customer churn rate, customer lifetime value, average customer cost and contribution, analysis of reward plans’ profitability and more.

Having yielded significant results for NetRefer clients, our Services+ roadmap aims to continue adding to the variety of benefits that the leading affiliate marketing platform already has to offer its clients.