NETREFER BECOMES MICROSOFT CERTIFIED PARTNER

NetRefer, the leading provider of affiliate marketing software, has become a Microsoft Certified Partner. This accolade highlights NetRefer’s commitment to deliver cutting-edge performance marketing solutions that enable clients to better manage their ever-growing affiliate programs, through strategic partnerships with the leaders in software development.

“Becoming a Microsoft Certified Partner is in line with NetRefer’s vision to constantly raise the bar in terms of innovation for its products and in the quality of its services.” said Johan Zammit, NetRefer’s Chief Technology Officer. “This certification is a reflection of the level of technical expertise within our R&D and technical operations team.”

Microsoft Certification provides an extra level of confidence to NetRefer clients as it emphasises the proven ability of NetRefer’s Microsoft Certified Professionals (MCPs) to deliver products and services that meet the highest industry standards. As a Certified Partner, NetRefer will enhance in-depth knowledge about new and upcoming Microsoft technologies to evolve and create more innovative performance marketing solutions. It also means that NetRefer is backed up with access to direct, 24×7 support from Microsoft and their most current and market leading software offerings.

LONDON OLYMPICS 2012 MARKETING RESTRICTIONS

Undoubtedly the major sports event of this summer is the London 2012 Olympics. All sportsbook operators will try to increase their affiliate program numbers by capitalising on the various marketing opportunities that come along with the overall buzz created by the event. Reality however hits hard on operators who have to comply with strict advertising regulations that can significantly restrict flexibility of campaigns associated with the Olympic events.

It is thus very important to remain vigilant and keep in mind the fact that any marketing materials aimed at this major sporting event must comply with Olympic Regulations. Failure to comply may incur restrictions or fines – some of which may be fined up to £20,000 per offence – or in the worst case even punishable by law.

Consequently it is advised to carefully review any online marketing materials targeting the Olympic events, paying particular attention to the graphics and ‘call to action’ words used in marketing collateral.  Amongst the prohibited phrases are: “London 2012”, “Get Set”,  “Olympics” and simply the number 2012, as well as various games’ logos or athletic images.

For more detailed information you may wish to refer to the official guidance produced by the London Organising Committee of Olympic Games: http://www.london2012.com/about-us/publications/publication=detailed-provisions-of-the-advertising-and-trading-regul/